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Ben Glass teaches a roomful of attorneys about the ethics of attorney marketing at a Great Legal Marketing conference in Fairfax, VA 22030.
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Thanks for Requesting the Marketing DVD or CD

Tired of Wasting Your Legal Marketing Dollars and Getting Burned by Vendors Selling You Marketing?

Read Below to See How Qualified Attorneys Can Get My Free Marketing CD Set

I'm giving away a recording of a previous legal marketing seminar that I conducted for free to qualified attorneys in the United States and Canada. Attorneys paid up to $1,699 to attend this seminar.

Why Would I do That? Simple, I'd like introduce you to my Great Legal Marketing Program. Hundreds of Lawyers have joined and I'd like to tell you about it. Better yet, I'd like you to listen to it! So go ahead. There are no strings. No hidden charges. Filling out the form gets you three hours of some of the best marketing advice for lawyers in America. Don't believe me? Read my testimonial book at the right.

Remember, the answer that the folks selling you the websites, yellow page, TV ads have for every failed campaign is "you should have bought more!" Right? You should have bought color -- more page -- more ads.....but that's just B.S. and I can prove it.

The qualifications to receive this CD set are below this video. Go ahead and watch the videos first. Real lawyers, real results.

Still Not Convinced? More Videos Are Here

Don't know me? I'm a lawyer, just like you. I've got a personal injury and medical malpractice firm in Fairfax, Virginia. I've been using these lawyer marketing techniques for years. Check me out at BenGlassLaw.com and get a "taste" of what we are doing. Better yet, "Google" me.

Here's how you get this valuable CD for free.

There are three conditions for this offer:

1. You must be a licensed attorney in the United States or Canada.

2. You must be in a 1-5 attorney firm (larger firms are pretty dumb about marketing and most like to keep it that way--if you want to plead your case, fax, don't email, me on your firm letterhead.)

3. You must provide your email and web address. Your CD will be shipped when you click on a link in a confirmation email that we send. We'll check your website to make sure you meet the first two conditions. If you don't have a website, fax me on your letterhead.

If your practice is already great and doing for you everything that you'd like, then click on to another site

But....

If you are frustrated by the state of YOUR legal marketing efforts then listen to this three hour marketing CD and find out why hundreds of lawyers around the country and in Canada now follow Ben Glass's legal marketing system to build law practices "their way."

Are You Now Sorry You Trusted Your Personal Injury Marketing Money To Some Advertising Agency Or Worse, A Non-Lawyer "Guru" Who's Never Tried To Run A Law Office In His Life?

It is so frustrating!

You try to do everything right. You work hard to improve your lawyer skills. You attend CLE's and network with other, more experienced attorneys. You read the right law journals. You treat your clients with the highest level of professionalism. If you advertise at all, your advertisements are ethical, but not too effective. In fact, you probably don't have an accurate idea of whether the money you spend on marketing is actually turning into revenue and profit for you or not. You have heard that you should be spending 7% of your gross revenue on marketing (or was it gross profit?) but you are not sure why thats so. So you spend your hard earned money without thinking and without planning. After all this, what you have discovered is:

Even an Honest, Ethical and Hard Working Attorney Like You Can Continue to Struggle Financially Without A Constant Stream Of New Clients

Order the CD Set Right Here

You’ve looked for good, unbiased information about how to effectively and ethically market and build your personal injury law practice. So did I. It isn’t out there. (Oh, don’t get me wrong; there is a lot of STUFF out there. It’s all over the place and at every trial lawyer convention trade show. The problem is that there is no one is really looking out for your interests. They all want to sell you an ad—or a TV commercial—or a newsletter—or space in some new “lawyer directory” —or a web site.)

"Guru" Junk

I searched the Internet and found several "gurus" who were selling their "programs" for a ton of money. I bought a lot of their stuff. The marketing systems for personal injury attorneys were, in my opinion, junk. They certainly weren't talking about my practice and my clients. One of these non-lawyer "gurus" recommended a marketing follow-up practice that he says was just like the "bill collectors use." "Great," I thought, just what I was looking for! Let's see, who ranks lower this week? Lawyers or bill collectors? Just what I was shooting for!

I then looked "outside the box" to see if I could learn something from non-lawyers. You see, I discovered that just copying what other lawyers were doing with their marketing and advertising is the surest way to "average" results. Im sure you will agree with me when I say, "most lawyer advertising just isn't very good at all and a lot of it is downright counterproductive."

I've been criticized for saying that, but it's true so I'll say it again:

Most Lawyer Advertising is Not only Bad (not effective), But, As a profession, We Have Shot Ourselves in the Foot with Our Marketing and Given the public a Reason to Make us the Butt of Their Jokes!

Through study and testing in my own practice I learned how to make my advertising "look different" from 99.9% of all other attorney advertising. I discovered that one's advertising and marketing could be both effective and highly ethical. This was very important to me as I thought that by and large we as a profession have been largely responsible for our tarnished image. (Why else would AAJ be studying the "problem" of dealing with lawyer advertising at trial?)

And it began to work. By borrowing ideas from other industries I developed a different way of marketing and advertising (together with lots and lots of other individual strategies) to drive highly qualified personal injury clients to my firm. Clients come to my firm pre-screened. I learned to test and experiment with different strategies and I learned how to properly evaluate the results.

Practice Building from a Real personal Injury Lawyer Running a Real Law Office

After I'd spent a lot of time and a ton of money perfecting my system I went back to look at my collection of materials that I had originally bought from other attorney marketing "gurus." I reread all of their stuff and found that I could now better articulate why their materials didn't work. None were successful personal injury attorneys. Some either weren't lawyers at all (painfully obvious from some of the "techniques" they suggest you use) or only practiced law long ago!

I repeat:

None were spending their own money developing and marketing a practice, getting personal injury clients in the door and actually settling and trying personal injury cases in the tort-reform environment that we now live in.

As I began to talk about my discoveries and my strategies with lawyers around the country folks began to ask me: "Can you teach some of what you have learned to me?"

I really didn't know what to do with that question at first. Im very busy. In addition to the practice I've got six kids and I'd just as soon spend more time with them (and do) on a ball field than spend even more time doing "work-related" stuff.

OK, I'm Very Busy But I'll Let You Look Over My Shoulder

So I decided to make it easy on myself. I took everything I know and packaged it up in a true "look over my shoulder" marketing and practice building toolkit that has done remarkable things for my practice and my life.

Look, I know you are busy and you probably have already spent more time at this website then you intended.

I've put together a HUGE free report (60 pages, to be exact) that details exactly how I learned to dramatically change my practice by increasing the number of high quality personal injury cases in my portfolio. I'll include the report with your CD. Believe me, Im not talking about the same old TV or Yellow page advertising that drives you nuts because of the (1) huge expense and (2) the large number of small "my neck hurts I'll call a lawyer and then call a doctor" type cases that suck up your time, your energy and your life. I'm talking about driving high quality, pre-screened clients to your office who are begging YOU to take their case.

Benjamin Weaver Glass III