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Welcome.

I'm not sure how you found this page but I want to tell you that you are in the right place if you are an attorney in a firm of 1-5 attorneys, feel a little 'beat up' from time to time because there's competition everywhere and they all seem to be willing to spend a ton on advertising and marketing their law practices.

You are now in the place where real lawyers with real practices are "rocking it" every day - ethically - effectively - and, frankly, with a great amount of fun. In fact, while Great Legal Marketing started as a marketing tool for personal injury lawyers, we now have niche specific programs and coaches in Family Law, Bankruptcy, Probate & Estate Planning and DUI/Traffic.

But look, I could go on and on (and do, right down the end of this very long page) but I'd rather get you 'involved' right away by sending you a free CD that tells you a little bit more about what we are doing and, introduces you to our new niche specific programs. Fill out the form below and I'm going to send you 2 audio CD's and a DVD that has a talk I recently gave that outlines the tremendous issues that face the profession (and reveals what members of the "GLM Family" are doing about it.

Its free to lawyers in the United States who are in firms of no more than 5 attorneys. (That's why we ask for website info, so we can verify.)

Just fill out this form:

Don't know me? I'm a lawyer, just like you. I've got a personal injury and medical malpractice firm in Fairfax, Virginia. I've been using these lawyer marketing techniques for years. Check me out at BenGlassLaw.com and get a "taste" of what we are doing. Better yet, "Google" me.

If your practice is already great and doing for you everything that you'd like, then click on to another site or head on over to this "terrific" lawyer marketing event.

But....

If you are frustrated by the state of YOUR legal marketing efforts then listen to this three hour marketing CDand find out why hundreds of lawyers around the country and in Canada now follow Ben Glass's legal marketing system to build law practices "their way."

Are You Now Sorry You Trusted Your Personal Injury Marketing Money To Some Advertising Agency Or Worse, A Non-Lawyer "Guru" Who's Never Tried To Run A Law Office In His Life?

It is so frustrating!

You try to do everything right. You work hard to improve your lawyer skills. You attend CLE's and network with other, more experienced attorneys. You read the right law journals. You treat your clients with the highest level of professionalism. If you advertise at all, your advertisements are ethical, but not too effective. In fact, you probably don't have an accurate idea of whether the money you spend on marketing is actually turning into revenue and profit for you or not. You have heard that you should be spending 7% of your gross revenue on marketing (or was it gross profit?) but you are not sure why thats so. So you spend your hard earned money without thinking and without planning. After all this, what you have discovered is:

Even an Honest, Ethical and Hard Working Attorney Like You Can Continue to Struggle Financially Without A Constant Stream Of New Clients

You’ve looked for good, unbiased information about how to effectively and ethically market and build your personal injury law practice. So did I. It isn’t out there. (Oh, don’t get me wrong; there is a lot of STUFF out there. It’s all over the place and at every trial lawyer convention trade show. The problem is that there is no one is really looking out for your interests. They all want to sell you an ad—or a TV commercial—or a newsletter—or space in some new “lawyer directory” —or a web site.)

"Guru" Junk

I searched the Internet and found several "gurus" who were selling their "programs" for a ton of money. I bought a lot of their stuff. The marketing systems for personal injury attorneys were, in my opinion, junk. They certainly weren't talking about my practice and my clients. One of these non-lawyer "gurus" recommended a marketing follow-up practice that he says was just like the "bill collectors use." "Great," I thought, just what I was looking for! Let's see, who ranks lower this week? Lawyers or bill collectors? Just what I was shooting for!

I then looked "outside the box" to see if I could learn something from non-lawyers. You see, I discovered that just copying what other lawyers were doing with their marketing and advertising is the surest way to "average" results. Im sure you will agree with me when I say, "most lawyer advertising just isn't very good at all and a lot of it is downright counterproductive."

I've been criticized for saying that, but it's true so I'll say it again:

Most Lawyer Advertising is Not only Bad (not effective), But, As a profession, We Have Shot Ourselves in the Foot with Our Marketing and Given the public a Reason to Make us the Butt of Their Jokes!

Through study and testing in my own practice I learned how to make my advertising "look different" from 99.9% of all other attorney advertising. I discovered that one's advertising and marketing could be both effective and highly ethical. This was very important to me as I thought that by and large we as a profession have been largely responsible for our tarnished image. (Why else would AAJ be studying the "problem" of dealing with lawyer advertising at trial?)

And it began to work. By borrowing ideas from other industries I developed a different way of marketing and advertising (together with lots and lots of other individual strategies) to drive highly qualified personal injury clients to my firm. Clients come to my firm pre-screened. I learned to test and experiment with different strategies and I learned how to properly evaluate the results.

Practice Building from a Real personal Injury Lawyer Running a Real Law Office

After I'd spent a lot of time and a ton of money perfecting my system I went back to look at my collection of materials that I had originally bought from other attorney marketing "gurus." I reread all of their stuff and found that I could now better articulate why their materials didn't work. None were successful personal injury attorneys. Some either weren't lawyers at all (painfully obvious from some of the "techniques" they suggest you use) or only practiced law long ago!

I repeat:

None were spending their own money developing and marketing a practice, getting personal injury clients in the door and actually settling and trying personal injury cases in the tort-reform environment that we now live in.

As I began to talk about my discoveries and my strategies with lawyers around the country folks began to ask me: "Can you teach some of what you have learned to me?"

I really didn't know what to do with that question at first. Im very busy. In addition to the practice I've got nine kids and I'd just as soon spend more time with them (and do) on a ball field than spend even more time doing "work-related" stuff.

Benjamin Weaver Glass III

View lawyer's profile

Benjamin W. Glass, III

online at

visit superlawyers.com

Other Websites Managed By Ben Glass

Fairfax Virginia Personal Injury Attorney Ben Glass Main Website
Fairfax Virginia Car Accident Case and Information for Claimants
Virginia Medical Malpractice News and Information
Fairfax Virginia Entrepreneurship and Marketing
ERISA Long Term Disability Information Website and Book
Virginia Personal Injury News and Information from Ben Glass

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