Type your question here and click below... Live Chat by LivePerson

Our agents are standing by to help you. Click to chat.

Ben's Blog

Marketing Strategies for Lawyers

• Putting a Positive Spin on the Negative Side
• Take a Risk with New Media Legal Marketing
• One Bad Lawyer Advertising Apple Spoils the Bushel
• Board Games to Pass the Bar
• Don’t Waste Ad Space on Meaningless Mottoes

Attorney Marketing Tips

• Don’t Complain – Find a Way To Fix It!
• Great Legal Marketing Strategies Save Money
• Quit Wasting Time on Lawyer Advertising That Says Nothing
• Your Ads Should Appeal to Your Clients’ Desires
• Lawyer Advertising Stuck in the Dark Ages

General

• Connecticut Bar Complaint Against Total Attorneys Goes Down in Flames
• Don't Miss The 2010 Great Legal Marketing Conference!
• Restrictions on New York Attorney Advertising Rejected by Circuit
• Virginia Lawyer Advertising Rules Could be Changing
• Judge rejects Hospital Challenge to Prevent Attorney from Blogging About Case

Effective, Ethical Marketing For Attorneys

• You Need to Track Your Leads If You Want to Turn Them Into Clients
• The Best Way to Attract People Looking for a Lawyer Is...
• Make Sure Your Lawyer Ads Have These Three Things

Benjamin Glass - EzineArticles Expert Author

• The Pyramid of Marketing Success
• Why Videos Are Vital to Your Online Success
• Time - Your Most Valuable Asset
• The Top Principles of a Successful Attorney Entrepreneur
• Make Your Law Firm's Website Work For You
• Lawyer Directories - Effective Lawyer Advertising?
• The Difference Between an Average Lawyer and an Entrepreneur
• How to Use Your Law Practice As a Tool to Serve Your Lifestyle
• Radio Spots - Effective Lawyer Advertising?
• Don't Be Afraid to Say NO to Traditional Lawyer Advertising
• Response to Your Legal Marketing
• Lawyer-Appropriate Use of Social Media
• Is Thinking Like a Lawyer the Most Important Thing You Can Do?
• TV Commercials - Effective Lawyer Advertising?
• How to Create a Killer Client Database
• Why Lawyer Blogging Generates Website Traffic
• Whose LIFE is it Anyway?
• Creating an Ethical and Interesting Marketing Campaign
• Choosing Keywords For Your Lawyer Website
• What Successful Business Owners Have in Common
• "Outside of the Box" Legal Marketing
• How Any Lawyer Can Dominate Google
• Using Your Legal Marketing Campaign to Target Your Perfect Client
• Top 5 Tips For Lawyers Who Want to Start a Successful Blog
• Client Follow-Up in Your Marketing Efforts Pays Off
• Help Me Rescind My Car Accident Settlement
• Effective Time Management - Separating Entrepreneurs From All the Rest
• "Free Consultation" - Is Not an Irresistible Offer
• It's All in the Headline
• Trying to Say Too Much in Your Ad and Other Common Marketing Mistakes
• Thinking About Advertising in a New Or Different Media?
• The High Cost of Defensive Medicine
• You Had Better Be Practicing Discrimination in Your Law Practice
• Clauses You Don't Want to See in Your Long-Term Disability Policy
• Goals and Success - How to Bridge the Gap
• Business Owners Can Make Themselves the Obvious Choice
• What Are Your EXCUSES For Not Implementing a Complex Marketing System For Your Law Practice?
• How to Find the Best Personal Injury Attorney For Your Case
• Why Doesn't My Treating Physician's Opinion Matter?
• Outrageous - Kid Drinks With Friends, Gets Hurt and Sues Friend's Mother
• The Billable Hour - A Bad Business Model For Lawyers
• Myths Your Neighbors, Friends, and Other Lawyers Tell About Long-Term Disability Insurance Claims
• What a Webmaster Must Be Able to Deliver to Lawyers
• What Personal Injury Lawyers Need to Know About Getting a Web Site Placed Well in Google
• Fight the Marketing Vultures - How Personal Injury Lawyers Can Improve Their Marketing
• How a Professional Services Business Can Prioritize Marketing Resources
• A New View of Yellow Page Marketing

View More

News

• New Virginia DUI-Drunk Driving Attorney Blog
• New video from America's No. 1 Legal Marketing Conference for Solo and Small Firm Laywers
• Attorney Only Asset Protection Seminar--Evan Farr
• Legal Marketing Super Conference, PR Web News Release
• Registration is Now Open for the Best Legal Marketing Seminar on the Planet
• Virginia DUI Attorney Bob Battle Gets Massive Free Publicity for his work with Intoxilyzer
• What type of mindset does it take to be successful in business?
• Ben Glass Interview on America's Premier Experts
• Great Legal Marketing thanks InfusionSoft for its kind donation to Love Without Boundaries
• Just 2 Seats Left for Our Jump Start Marketing Conference

view all

READ THESE BOOKS!

More Info

Attorney Marketing Strategies

• Staying Positive When Others Aren’t (Part B)
• Staying Positive When Others Aren’t (Part A)
• Common Lawyer Advertising Pitfalls (Part B)
• Common Lawyer Advertising Pitfalls (Part A)
• The History of Lawyer Advertising (Part B)
• The History of Lawyer Advertising (Part A)
• Use Books to Market Your Law Firm and/or Small Business
• The Ultimate Success Secret in Marketing
• The Best Lawyer Certifications to Advertise (Part B)
• The Best Lawyer Certifications to Advertise (Part A)

Internet Marketing For Attorneys

• Lawyer Advertising Gone Horribly Wrong (Part B)
• Lawyer Advertising Gone Horribly Wrong (Part A)
• The Advertising Truth Will Set You Free (Part B)
• The Advertising Truth Will Set You Free (Part A)
• Sell Your Specialty, Not Your Law Firm (Part B)
• Sell Your Specialty, Not Your Law Firm (Part A)
• Recharge Your Legal Marketing Batteries (Part B)
• Recharge Your Legal Marketing Batteries (Part A)
• Don’t Be a Slave to Your Email (Part B)
• Don’t Be a Slave to Your Email (Part A)

Order Forms

• Ben Glass Great Legal Marketing Top Practices Newsletter for you to mail
• You Made a Great Decision to Buy a Copy of Shift Happens
• hold text
• Great Legal Marketing Coaching Program with Ben Glass
• Paula Black Little Black Book of Legal Marketing
• Register for Free Legal Marketing Teleseminar For June 2, 2009
• Thanks for ordering our marketing CD
• Ben Glass Legal Marketing Conference 2009 Registration is Open
• Ben Glass Legal Marketing Conference 2009

Ethics

• Ben Glass teaches a roomful of attorneys about the ethics of attorney marketing at a Great Legal Marketing conference in Fairfax, VA 22030.
• Second Circuit Decision in Alexander v Cahill, New York Advertising Rules
• South Carolina Bar Office of Disciplinary Counsel Wastes Time, Resources
• Opinion from South Carolina Supreme Court on Lawyer Advertising dismisses a complaint
• total Bankruptcy Connecticut Grievance Committe
• Virginia State Bar Withdraws Ethics Opinion on Third Party Websites
• In this hypothetical, an attorney wishes to become a member of a lead-sharing organization, which can be either a for-profit or not-for-profit association, in which members pay a $500 membership fee, and meet once a week. The membership fee is not distributed, in whole or in part, back to any member, but rather pays administrative costs of the organization
• Google Adwords Lawsuit
• Is LexisNexis Just Trying to Be Like Great Legal Marketing?
• Comment to Proposed Virginia Bar Third Party Internet Opinion

Legal Marketing Conferences

• Two Guarantees of the Great Legal Marketing Conference
• 2010 Great Legal Marketing Super Conference Agenda
• The Power of Free Giveaways (Part B)
• The Power of Free Giveaways (Part A)
• Comprehensive, Ethical & Interesting Legal Marketing (Part B)
• Comprehensive, Ethical & Interesting Legal Marketing (Part A)
• TV Commercials: Effective Lawyer Advertising? (Part B)
• TV Commercials: Effective Lawyer Advertising? (Part A)
• The Principles of Great Lawyer Marketing (Part B)
• The Principles of Great Lawyer Marketing (Part A)

Testimonials

• Mark Anderson Says "Thank You, Ben Glass and Great Legal Marketing"
• San Diego Estate Planning Says "Thanks" to Great Legal Marketing
• Trust and Estate Planning Attorney on Why Ben Glass's Great Legal Marketing Conference is the Place to Be

Legal Marketing Coaching and Mastermind Groups

• Great Legal Marketing, From Idea to Business

Lawyer Marketing Tips

• Taking Risks with Your Legal Marketing (Part B)
• Taking Risks with Your Legal Marketing (Part A)
• Outsourcing for Success (Part B)
• Outsourcing for Success (Part A)
• Developing Your Unique Selling Proposition (Part B)
• Developing Your Unique Selling Proposition (Part A)
• Get Seasonal with Your Legal Marketing (Part B)
• Get Seasonal with Your Legal Marketing (Part A)
• The Importance of Community Presence (Part B)
• The Importance of Community Presence (Part A)

Militant Time Managment for Lawyers

• Multi-Tasking: A Brain Divided Against Itself Cannot Function
• WARNING! Lawyers Should Unplug Themselves
• Tedious Work Getting In The Way Of The Important Stuff? BATCH IT!
• Think Accessibility Is The Key To Good Service? Think Again!
• Want To Be A Winner? Start By Learning The Art Of Quitting!
• If You Don't Know Where You're Going You Won't End Up Where You Want To Be!

Print Ads Run By Great Legal Marketing

• Why Ben Teaches Marketing - Free Download
• Why Does Ben Glass teach lawyer marketing
• AAJ Says "You Ad Looks Too Much Like Our Copy"
• Get More Clients Print Ad Rejected by AAJ in December

DC Trial Lawyers Marketing

• Thanks for Requesting the Marketing DVD or CD

General Marketing

• Questions about lawyer marketing
• Welcome to our QR code test
• Welcome to the conference
• Do You Want Ben Glass As A Guest On Your Teleseminar or Webinar?
• Think of Marketing in an Entirely Different Way
• There Are Only Three Things I Wouldn’t Give Up in My Law Practice – My License, My Website and My Client Newsletter
• I'd Never Give Up My Client Newsletter!
• A Review of Great Legal Marketing--What Ben Glass Can't Do For You
• There is No Other Place on the Planet for the Breadth and Depth of the Marketing Information We Deliver
• Virginia Women Attorneys Association (VWAA) Fall 2009 Web Weavers event brochure.

Marketing Strategies for Lawyers

Effective, Ethical Marketing For Attorneys

You Need to Track Your Leads If You Want to Turn Them Into Clients

Date: 07/12/2010


It doesn't matter if you spend thousands of dollars on lawyer advertising, if you have a poor follow up system in place, you're letting potential clients slip through your fingers.

I have found that follow up marketing is a huge component in getting the right clients in the door. At my law firm, we monitor all of our leads, including the length of time between incident date and first contact with our office. We then look into the amount of time that goes by between when they contacted us and when we signed a fee agreement. That's not the only area we examine. We go as far as correlating this information based on severity of injury or size of case.

What we have found through our research is huge. We discovered that when it comes to our largest cases, it often takes several months between the incident date and inquiry and then another two months to a year from the time they contacted our office and signed a fee agreement. How many law firms continue to market to prospects after they first contact them?

Don't miss out on cases because you have a poor follow up system in place, or none at all. There are many software programs out there that will handle everything automatically, so you really don't have an excuse not to get your system up and running.

For more marketing tips, visit GreatLegalMarketing.com.





The Best Way to Attract People Looking for a Lawyer Is...

Date: 07/12/2010


How do you attract people who are researching their situation and are ready to hire a lawyer? It's not an easy task. You have to learn how to grab their attention when there are hundreds (if not thousands) of other attorneys competing for these same clients.

Here are some crucial things that you will need to be able to accomplish if you want a potential client to stop and listen to what you have to say:

1. You have to find a way to stand out from the crowd.
2. You need to get them interested in you.
3. They need to be encouraged to get the conversation started.
4. You must be able to stop their search for a lawyer, until they have heard from you.

This list is quite overwhelming, but you would be amazed to learn that there is one way you can accomplish all of the above and that is with an irresistible offer. People love free offers. Just think about how restaurants promote "kids eat free" nights or how timeshare companies lure people into presentations by giving gifts.

You can also offer something for free that is going to get your prospects to say to themselves, "I would have to be a fool to do anything before I took advantage of this offer from this attorney." This incredible free offer shouldn't come in the form of a case evaluation. That is not original. Some of the best offers are books, CDs, DVDs or reports. It needs to be something that is interesting and has perceived value.

For more marketing tips, visit GreatLegalMarketing.com.







Make Sure Your Lawyer Ads Have These Three Things

Date: 07/03/2010


It doesn't matter if you are working on a Yellow Pages ad, website or some other form of advertising, there are three components that must be included - an interesting headline, copy that addresses what is going through the consumer's mind and an irresistible offer.

Headline
When you are working on your marketing pieces, you need to put some thought into your headline. For example, consider what you do when flipping through the magazine or newspaper. Do you stop to read boring headlines or are you attracted to the headlines that are interesting or unique?

The headline is what will draw people in and will encourage them to keep reading. Don't waste your headline on something like, "Injured?" or "We Can Help." Be creative.

Copy
Lawyers make the common mistake of beginning their copy with information about themselves. People just want to know if you have the solution to their problems, they don't really care at this point where you went to law school or how many combined years of experience the lawyers in your firm have. Focus on speaking to the concerns that are on their minds.

Irresistible Offer
You need to have a call to action, other than "call us for a free consultation." Consider offering a free book, report, CD or other useful information. You want the offer to be so compelling that the person reading your ad will think that they shouldn't do anything else before taking you up on it.

For more marketing tips, visit my website, GreatLegalMarketing.com.

Benjamin Glass - EzineArticles Expert Author

The Pyramid of Marketing Success

Date: 07/28/2010

There's a pyramid-like structure when it comes to developing your legal marketing strategy. A good lawyer marketing campaign starts with a solid foundation then works up to more specialized efforts.


Why Videos Are Vital to Your Online Success

Date: 07/28/2010

You don't need a professional studio and production crew to produce good quality online lawyer videos. All it takes is a basic video camera and a computer for you to become an online video sensation.


Time - Your Most Valuable Asset

Date: 07/26/2010

As a lawyer, time is your most valuable asset, even if you don't use the billable hour model. Your time should be spent on the most critical tasks that promote the success of your legal practice.


The Top Principles of a Successful Attorney Entrepreneur

Date: 07/23/2010

There's no genetic code to program us for success; real attorney entrepreneurs are created through hard work, determination and a desire to succeed. To be successful in your legal career you need to surround yourself with success, promote yourself through good legal marketing, be unique, and always have a purpose in what you do.


Make Your Law Firm's Website Work For You

Date: 07/23/2010

Your lawyer website is one of the most critical pieces of your legal marketing and online image. Many lawyers think that just having a lawyer website created is enough to give them a strong online presence.


Lawyer Directories - Effective Lawyer Advertising?

Date: 07/14/2010

A lawyer directory may be more specialized than the Yellow Pages, but you're still going to be lost in a sea of names. Many lawyer directories require little more than a credit card to get listed, and the quality of your listing is completely reflective on how much you're willing to pay. Clients that are searching lawyer directories are looking for generic legal services, and they may not be the type of client you're looking to serve.


The Difference Between an Average Lawyer and an Entrepreneur

Date: 07/14/2010

A successful attorney marketing plan can mean the difference between being a lawyer and being a successful lawyer. Entrepreneurs are the take charge, never take no for an answer types of businessmen that succeed in the legal world. To grab your place in the sun within your legal market you need to think outside the box and not be afraid to forge new paths in the world of legal marketing.


How to Use Your Law Practice As a Tool to Serve Your Lifestyle

Date: 07/12/2010

Who's serving who in your law firm? Is the work calling the shots, or are you in control of your office and your clients?


Radio Spots - Effective Lawyer Advertising?

Date: 07/09/2010

Advertising your law firm with a radio commercial is a lawyer advertising method that requires careful development, monitoring and analysis. Learn more about lawyer advertising strategies.


Don't Be Afraid to Say NO to Traditional Lawyer Advertising

Date: 07/09/2010

Traditional lawyer advertising has relied on the "bigger is better" methods far too long. To grow your business and expand your client base you need to think outside the marketing box.


Response to Your Legal Marketing

Date: 06/29/2010

Establishing a good legal marketing system can result in little effort in the future when it comes to marketing your law firm. However, once you get things running smoothly that doesn't give you license to ignore your legal marketing completely. Responding promptly and courteously to your legal marketing results is critical in allowing your legal marketing system to run on its own.


Lawyer-Appropriate Use of Social Media

Date: 06/29/2010

Social media is the new buzz when it comes to interacting with anyone - old college roommates, lost high school loves, extended family, and even clients. There's a fine line to walk when it comes to being social but still professional on social media sites like Facebook and Twitter. Make sure your legal marketing plan takes a look at these services and decide if social media marketing is right for you.


Is Thinking Like a Lawyer the Most Important Thing You Can Do?

Date: 06/22/2010

Our days in law school are spent preparing us for researching cases, obtaining depositions, presenting evidence in court and other various nuances of the legal profession. What they don't prepare us for is the business side of being in practice. Even if you're a partner in a large law firm, you need to understand that thinking like a lawyer sometimes has no place in the business side of your practice.


TV Commercials - Effective Lawyer Advertising?

Date: 06/21/2010

You normally see the more ridiculous lawyer TV commercials during the later hours of broadcast, especially when those absurd night court and Judge Whoever shows are rerun. You know the ads I'm talking about - the screaming police sirens, the man in the suit yelling "HAVE YOU BEEN INJURED?" and the text flying on the screen with phone numbers and websites.


How to Create a Killer Client Database

Date: 06/21/2010

A simple-to-use, well-managed client database will help you handle your legal marketing more easily and allow for growth of your "herd" of clients. The easier it is to manage and contact your clients, the better your legal marketing can be. Learn how a good client database and management software can take a lot of the work out of your legal marketing.


Why Lawyer Blogging Generates Website Traffic

Date: 06/07/2010

A lawyer blog is a critical part of your legal website's success at being found by search engines. If you update regularly you'll get linked to more often, increasing your search engine ranking.


Whose LIFE is it Anyway?

Date: 06/02/2010

Change or die. Don't ever stop thinking about how to keep your marketing relevant to your market. Match your message to your market. Who's the market for your product or services. Great business owners are always thinking (and re-thinking) about this.


Creating an Ethical and Interesting Marketing Campaign

Date: 05/25/2010

A boring legal marketing campaign is only going to blend in with the other typical lawyer advertising. To achieve a good legal marketing strategy you not only need to be interesting, but ethical too.


Choosing Keywords For Your Lawyer Website

Date: 05/25/2010

Your lawyer website is a main hub for your legal marketing campaign. For the best chance at being found by search engines, you need to utilize the right keywords in the right ways.


What Successful Business Owners Have in Common

Date: 05/21/2010

Anyone who says they've "developed a program for success" has been through an extensive process of trial and error. This is one method of achieving success in your business: try something new, analyze the results, fix problems, repeat as necessary. While it's a good method, it's also very time consuming and frustrating.


"Outside of the Box" Legal Marketing

Date: 05/20/2010

One of the main reasons so many legal marketing strategies aren't effective is because they get stuck in a repetitive cycle of marketing. Learn how "outside the box" thinking can help your firm.


How Any Lawyer Can Dominate Google

Date: 05/15/2010

You don't need a team of programmers to optimize your rankings on Google and other search engines. All you need is a basic understanding of search engine rankings and some creative writing.


Using Your Legal Marketing Campaign to Target Your Perfect Client

Date: 05/06/2010

A professional baseball team wouldn't post recruitment flyers on utility poles when they're looking for their next star player. Why should lawyers stretch their marketing efforts to unwanted clients?


Top 5 Tips For Lawyers Who Want to Start a Successful Blog

Date: 05/01/2010

When creating your image as the legal guru to your fan base of clients, your blog is important. Getting your blog seen by your ideal client is also key to establishing your place in the sun.


Client Follow-Up in Your Marketing Efforts Pays Off

Date: 04/21/2010

Client follow-up is important in your legal marketing efforts in order to land those ideal clients. Get more marketing tips for lawyers from Ben Glass and Great Legal Marketing.


Help Me Rescind My Car Accident Settlement

Date: 12/08/2009

Be careful when you sign that accident "release." The insurance adjuster is under no duty to give you good advice and what you don't know may come back to haunt you. Most personal injury attorneys will consult with you, for free, to discuss your rights.


Effective Time Management - Separating Entrepreneurs From All the Rest

Date: 12/01/2009

The end of the year is a great time for personal assessment. Many great entrepreneurs use this time of year to not only plan next year's journey but to make an honest appraisal of the last 12 months of our lives. As I look forward to 2010 I see a calendar that is almost overflowing as it is.


"Free Consultation" - Is Not an Irresistible Offer

Date: 11/10/2009

An irresistible offer should be an important part of your marketing strategy. It should get the conversation started with potential clients. Find out how you can create an irresistible offer and why free consultation does not fall into this category.


It's All in the Headline

Date: 10/29/2009

The headline is one of the most important aspects of any ad or website. However, many firms make the mistake of wasting this precious real estate. Find out how you can create an effective headline that gets the conversation started with potential clients.


Trying to Say Too Much in Your Ad and Other Common Marketing Mistakes

Date: 10/21/2009

Many lawyers make mistakes when it comes to advertising. One of the biggest mistakes in lawyer marketing is trying to say too much with your ad. Read this article to find out how to create an affective attorney advertisement and avoid the common pitfalls.


Thinking About Advertising in a New Or Different Media?

Date: 10/15/2009

A business owner has a ton of choices when it comes to which media to run their next ad in. Often, simply because of the number of choices available, they think about going into a new media. For example, they may try coupon advertising, Google AdWords, a billboard or a local specialty magazine.


The High Cost of Defensive Medicine

Date: 09/18/2009

The "high cost of defensive medicine" is an argument made to support tort reform. How can we look at whether "defensive medicine" exists from a rational and objective basis?


You Had Better Be Practicing Discrimination in Your Law Practice

Date: 09/13/2009

I am a runner. I'm a 51 year old marathoner. I can run a 4 1/2 hour marathon that puts me right in the middle of the pack for my age group. I run half marathons and 10k's as well. I run for fun.


Clauses You Don't Want to See in Your Long-Term Disability Policy

Date: 07/31/2009

Many employer-provided, group-disability insurance policies have serious shortcomings that make benefits almost illusory. Which of these "hidden danger" clauses does your employer's policy contain?


Goals and Success - How to Bridge the Gap

Date: 07/09/2009

What are your goals? Pretty big question, right? You've got goals in your professional life, your personal life, every aspect of life you have goals. You have to or what would be the point. If someone says they don't have a goal in something they're wrong and just haven't thought about it enough.


Business Owners Can Make Themselves the Obvious Choice

Date: 06/18/2009

Most ads just 'shout' at prospects. You ad does not improve by being made bigger or more colorful if the message doesn't change. Here's how to ensure that yours ads don't get lost in all the noise.


What Are Your EXCUSES For Not Implementing a Complex Marketing System For Your Law Practice?

Date: 06/04/2009

Here are the excuses and objections lawyers make about implementing and using a complex, multi-step, multimedia marketing system: (1) If I don't contact the client right away they will go to another lawyer--your system is too slow. (2) My clients don't want to read all that stuff. (3) I need to do the little cases for the chance to get the big case later on...


How to Find the Best Personal Injury Attorney For Your Case

Date: 03/23/2009

If you have been injured in an accident, you may not actually need a lawyer. But, if you find that dealing with the claim on your own is too overwhelming, you'll probably want to at least consult with a nationally board-certified personal injury attorney in your area.


Why Doesn't My Treating Physician's Opinion Matter?

Date: 03/23/2009

When a doctor declares you are "disabled" and can no longer work, is the insurance company allowed to ignore his opinion? The Supreme Court of the United States has held that a disability plan does not have to give special weight to the opinion of the treating physician. The Court says nothing in ERISA or the Department of Labor's regulations mandate that the insurance company give any special deference to a treating physician.


Outrageous - Kid Drinks With Friends, Gets Hurt and Sues Friend's Mother

Date: 03/12/2009

This outrageous lawsuit involves an underage drinker who gets into a car with a drunk driver and is paralyzed in the resulting accident. He sues the parent who was at the home where he was drinking, although she did not know he was drinking in her home. She has to pay $2.5 million settlement. Why should the responsibility for this accident lie with this parent?


The Billable Hour - A Bad Business Model For Lawyers

Date: 01/06/2009

Most lawyers use the "billable hour" as their fee pricing model. Its a bad business model and may subject the lawyer to unwarranted ethical concerns.


Myths Your Neighbors, Friends, and Other Lawyers Tell About Long-Term Disability Insurance Claims

Date: 09/12/2008

When you think about filing a claim for disability under your employers group long term disability plan, you will get advice from friends, co-workers, human resources and maybe even some lawyers. Some of that advice can sink your claim.


What a Webmaster Must Be Able to Deliver to Lawyers

Date: 08/27/2008

Lawyer marketing on the Internet is fierce. Here are 6 essentials you should demand from your webmaster in order to stand out in the crowd.


What Personal Injury Lawyers Need to Know About Getting a Web Site Placed Well in Google

Date: 04/28/2008

Having a personal injury attorney website placed well on Google is not a matter of luck and it is not a function of how much money you spend. Rather, it is a combination of link sharing, age and most importantly, frequently updated, original content that is relevant to your practice area.


Fight the Marketing Vultures - How Personal Injury Lawyers Can Improve Their Marketing

Date: 03/27/2008

Most personal injury lawyers are perfectly happy turning over their wallets to the Marketing Vultures (all those Yellow Page, Internet Directory, TV and Radio reps who's answer for all failed marketing campaigns is "you should have bought more!" In this article, lawyer marketing guru Ben Glass discussed the 11 mega mistakes that most lawyers make with their law office marketing.


How a Professional Services Business Can Prioritize Marketing Resources

Date: 03/24/2008

Most professional service businesses willingly through their marketing resources at fancy advertising without really thinking through the process of how they can best attract a herd of people who find them interesting and who will allow themselves to be marketed to. This article discusses how to prioritize you marketing resources of time and money.


A New View of Yellow Page Marketing

Date: 07/08/2006

Are the Yellow Pages a dying media? Is the Internet king? Not so, says attorney Ben Glass.

Free Report

Turn-Key Solution for Professionals
Serious about the Web

Ben Recommends

General

• Dan Kennedy Resources
• Northern Virginia Small Business Entrepreneur Blog
• Glazer-Kennedy Insider's Cirlce (Virginia)
• Lawyer Success Club
• Great Books for "Success" Thinkers
• Books that Should Be On Your Shelf
• Great Marketing Blog
• Fairfax Accident Attorney Blog
• All Lawyers Should Be Reading Dan Kennedy's Newsletter
• Foster Web Marketing
• BenGlassLaw.com
• Yellow Page Marketing
• Resources for Personal Injury Lawyer Marketing
• Other Resources

• Transocean rig explosion

more >