Lawyer Marketing Blog

Who is Coming to our June Super Conference?

Here's the situation, and one, frankly that we had not anticipated. In the past we have sold seats right up to the morning of the conference. As you can imagine, however, the number of people who have heard about Great Legal Marketing, joined our mastermind and coaching groups, etc has grown exponentially.

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Here's One Good Reason to Attend the Legal Marketing Event of the Year

We are about 60% SOLD OUT for our June Lawyer Marketing Super Conference.Yes, we are more expensive than any state bar run "marketing" event. Yes, we are even more expensive than anyone else who is running specialty marketing events just for lawyers. One guy even emailed me, rather upset at our "arrogance" at charging so much. I checked out his website... he can just keep on handing over his wallet to the Marketing Vulture that sold him that one!!! I'll be his Yellow Page ad stinks too.So people ask me---“Ben, Give Me One Good Reason To Attend Your Lawyer Marketing Super Conference on June 20-21 in Fairfax, Virginia…”I'll ltet one of my mastermind members speak for us: Ben, no one spent more money to attend your Great Legal Marketing Super Conference last year than Chris and I did. We not only flew cross country but we flew my parents to Virginia and paid for their hotel rooms as well as our so they could watch our kids while we attended the conference.We are doing the same thing again this year AND we’ve since joined your exclusive Mastermind Group, so we are actually incurring additional costs to meet with the other mastermind members the day before the conference. Why are we coming back? Because we experienced immediate results from implementing the things we learned at the Super Conference.Here are our results so far:In the first 90 days since we stepped off the plane back in Seattle, we experienced a 45% increase (vs. the prior year, same quarter) in potential client meetings and a 60% increase in the conversion rate of those meetings to actual clients.In the next 90 days, when measured against the same quarter the prior year, we experienced a 411% increase in potential client meetings and a 317% increase in conversions of those meetings to personal injury clients.After listening to Tom Foster and implementing exactly what he revealed to about Internet Marketing for Lawyers, we doubled out website traffic in the last six months of 2007.We’ve booked our plane reservation and the hotel rooms. Virginia, here we come.                        Mischelle Davis                        Davis Law Group                        www.injurytriallawyer.com                        (206) 727-4000Note From Ben:We are 60% sold out already and have had to expand our room block at the hotel once already. No other lawyer marketing conference matches what we offer and we guarantee it all. Think we haven’t delivered? We’ll gladly refund your money. Mischelle and Chris will be presenting at this year’s Super Conference and they’ll walk you through exactly what they did. You have a choice. Keep buying what the yellow page rep, website directory group and other marketing vultures are selling you. Let them do their marketing for you. Or, come try us out. Another order form is enclosed. Please note the deadlines. We are serious about the deadlines and have disappointed a few who can’t read a calendar correctly. Fax the enclose form in today. If you need more info, go to www.GLMSuperConference2008.com.

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Free Legal Marketing Teleseminar Wednesday April 14, 2008

I have been getting calls and emails from folks who want to know more about the Great Legal Marketing Super Conference (Virginia in June).  So we have rounded up, on very short notice, two folks who have attended our conferences in the past and have revolutionized their practices and their lives.  On Wednesday we'll be talking to Richmond, Virginia DUI attorney Bob Battle and to Mischelle Davis, the director of marketing for the Davis Law Group, in Seattle. Both came to a Super Conference, made a list, took action..and are now reaping the benefits of effective, ethical and outside the box marketing for their practices.

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Marketing Conference Videos Are Now Up

We've had a tremendous response to our "internal" marketing of of our 2008 Super Conference. Now that the 'formal' marketing has kicked off some folks have said they would like to see what it is we are doing.We've posted some videos to YouTube.They are Ben Glass's Attorney Marketing SuperConference #1andBen Glass's Lawyer Marketing Super Confernce Video #2.To get the shocking report behind this conference go here.

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Deliberate Systematic Branding--Lessons from American Idol

No matter what you may think of Ryan Seacrist or American Idol (I'm not a fan) you should probably read the article that appeared in this Sunday's Washington Post. He's famous now but he wasn't always... yet he went about a very deliberate, well thought out, strategy for making himself famous. It's a strategy any lawyer could follow. Read the article at the Post here.

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Marketing Super Conference 2008 Now Set!

The Great Legal Marketing Super Conference 2008 is now set for Jun 20-21, in Reston, Virginia. This year's event will include presentations from members of Great Legal Marketing who have revolutionized their lives by taking action. If you would like to receive information by email about the event, go to GLMSuperConference2008.com

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Prioritzing Your Marketing Resources

Lots of people teach how to market a law firm and what tools to use, but rarely do you see advice on how attorneys should allocate their two most precious resources: time and money.

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Huge "Shout Out" From Attorney Marketing Center

David Ward writes an attorney marketing blog and is the author of referal marketing system. He gets our the BenGlassLaw law firm newsletter and recently had some very nice things to say about the way we market the law practice.

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Your Yellow Page Marketing Dollars At Work--NOT!

Here's a cool story and video that my good friend, Mischelle Davis alerted me to. All those stats your phone book rep tells you about distribution are probably true...trouble is, not all the books make it in the front door.Yellow Page Marketing Video Report.

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"Fake" Million Dollar Bills Now Available

Great Legal Marketing Mastermind member Bob Battle showed me these personalized, fake, million dollar bills.I guarantee they won't be thrown away. You can have them imprinted with graphics, USP, phone, whatever.

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"Fake" Million Dollar Bills Now Available

Great Legal Marketing Mastermind member  Bob Battle showed me these million dollar bills that can be personalized with your name, USP, whatever.. I guarantee that no one will throw them away!

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Florida Bar's Attack on the First Amendment

The Florida Bar has got some of the wackiest anti-lawyer advertising rules anywhere, most of which unlawfully curtail commercial speech. As pointed out in the Wall Street Journal last week, Florida purports to have the power to regulate and ban certain sounds in lawyer ads. According to the Journal, a personal-injury firm produced a series of TV spots with scenes

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Decline of the Mega Legal Directory Websites (It's been going on for years, actually)

Kevin O'Keefe reports today on the decline of the Mega Legal Directory sites such as Findlaw and Lawyers.com.I think this has been true for years. Consumers who use the Internet to find lawyers have, by and large, never even heard of these directory sites. They just go to Google and type in their search request. Should one of them luck upon Findlaw or Lawyers.com they are faced with an array of look-a-like websites with now real ability to differentiate one firm from the next. Lawyers need to get better at marketing. Build and "talk to" your database 12-18 times per year. Perfect you system for getting and managing leads that come through your website and, if you are in the Yellow Pages, figure out a different message and make an irresistable offer. Its really not that hard but it does require thinking 'outside the box.' By the way, I'm making an irresistable offer at this web site. You can get three hours of highlight of a recent marketing seminar for $4.95. (the cost of postage.)I can guarantee that you will learn something (and it won't be what the yellow page reps are 'teaching' you while they have their hands on your wallet!

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Verizon's Newest Gimmick

The Verizon reps are in the area. In this Northern Virginia area, the attorney ads have been listed under "Lawyers." Now, big surprise, they are opening an "Attorney" section near the front of the book. Before you reach for your wallet, apparently you have to buy a display ad in the "Lawyers" section in order to be 'allowed' to buy a display ad (at a heavy discount) in the attorney section.All media can and does work. Its usually the message that isn't very good. I don't care how much money you spend in Yellow Page advertising, if the best you can think to say is "Personal Injury... Free Consultation... No Fee if No Recovery and (my favorite)..We Care For You... then you are taking a huge risk.. your marketing is no better than saying "HEY, Look at Me!"

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Dan Kennedy's Greatest Free Gift Ever Offer

I made arrangements with the #1 Marketing Expert in the world, Dan Kennedy, to give you THE MOST INCREDIBLE ‘FREE’ GIFT EVER which includes 2- FREE Months of Dan’s ‘ELITE’ Gold Membership (Including The World’s Best Marketing Newsletter on The Planet…The ‘No B.S. Marketing Letter’).Now…you’ve just got to find out about everything that’s included in with this $613.31 gift by clicking here: (at the very least go to the site and see a video of me with a bunch of very smart enterpreneurs talking about the Greatest Free Gift Ever.)

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North Carolina says Bear OK in Ads

Here's a commonsense look at lawyer advertising from the North Carolina state bar. The opinion basically says that the bar will not try to analyze every animal known to man, but will, instead, look at the ad as a whole to see if it is deceptive.

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You are the average of the Five People You Hang out with the most

Surround yourself with winners who are as focused and committed to building the practice they want, not just accepting the practice that walks in the door.What you will learn in one cold day in January.Here’s a short list. Go ahead and compare it to the last “marketing seminar” brochure you got from your state bar (the one where they tell you all the things you can’t do to build your practice.)1.    Why a mindset change is the most important change you can make for 20082.     How to build a “herd” of people who will do your marketing for you, for free3.     How to become a better leader within your practice and your life4.     How and why to become absolutely militant with your time. (If your NO means nothing then neither will your YES.)5.    Why the headline is the most important part of an ad (quick: what’s YOUR headline say?)6.    How to create marketing material that ethically proves that you are the obvious expert in your practice area7.    Why and how to  become a published author (hint: go to Amazon.com and search for “The Truth About Lawyer Advertising” to see what I did)8.    Where, if you are just getting started, you should be spending your marketing dollars FIRST (it isn’t what you think)9.    How to build effective video ads for your website that will make potential clients say, as one said to me recently  “your video answered our question and was THE reason we called you.”10.    Why your marketing should be on autopilot (and I’ll show you HOW)11.    How members of my mastermind group have taken my ideas and improved upon them AND taken those ideas to other practice niches with huge success. (They’ll be there and you will have open access to them)12.    How and why to publish interesting newsletters that get opened and read.13.    How to take back control of your time. (No, it’s not an “A”, “B” “C” list of to-do’s)14.    Why every marketing piece you use should have an offer in it (and the offer is NOT, “free consultation”)15.    Building your perfect team16.    The mindset that is required to set AND keep your goalsInterested?

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Dan Kennedy and Ben Glass Co-author Ultimate Success Secret

Have you read The Secret then wondered what it was they left out? Dan Kennedy and I have filled in the gaps with The Ultimate Success Secret.

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Does Pessimissim Lead to a "Better Life?"

Ed Poll over at Law Biz Bloghas an interesting post about positive thinking:Quoting an article by Debra Cassens Weiss:"... Martin Seligman of the University of Pennsylvania, who studies positive psychology, says most optimists do better in life than merited by their talents alone.

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Does Percentage of Conversions Increase?

Recently I was speaking to a perspective Great Legal Marketing member who wanted to know whether, after I had started marketing the "Ben Glass" way the percentage of new potential clients that became clients increased.I think he was surprised to hear that the percentage declined!But here's the story. What good marketing done well does is vastly increase the number of leads coming into any business (my business is not different.) You want to be the portal through which all potential legal work in your geographic area flows.This allows you to be more selective in your cases. Even if you weren't more selective, the mere fact that you can guadruple the number of people who are raising their hands and saying that they are interested in you drives conversion precentages down. So you get the best of both worlds--more potential cases coming through the pipeline and an ability to carefully choose the cases most deserving of your skill and expertise. Frankly, you may end up working on fewer (but more meritorious) cases. What's so bad about that?

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New Fairfax Car Accident Attorney Blog Launched

We have started another blog in a continuing effort to further our firm's web presence for Northern Virginia personal injury cases. The Fairfax Accident Attorney Blog is here. 

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Yes, You Must Block the Time to Market

At a recent two day marketing seminar on Effective, Ethical and Outside the Box Marketing for Lawyers one of the participants asked if I was suggesting that lawyers actually block out time for marketing (or does marketing get done "when you get around to it?" Let's be clear. Marketing your practice is the highest value use of your time. It must come first. I know those cases sit on your desk and beg your attention. And it is the natural instinct of all of us to put off the hard work of marketing the law practice. That makes it all the more important that you make an appointment with yourself to do your marketing--regularly. Otherwise it won't get done. So, yes, each week there is time blocked off on the calendar for marketing. It's absolutely essential.

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Yes, They Really Are Looking For You On the Internet

At a recent conference on lawyer marketing where I was the lead presenter, some attendees seemed astonished that BenGlassLaw actually did receive personal injury and medical malpractice cases through the Internet. (Then the learned about our system that drives a consistent flow of new case to our site, educates the client, weeds out the non-meritorious cases and establishes our firm as the "obvious choice" for their attorney--all before we have a face to face conversation.) It seems that they have had a web presence for years, sometimes with some of the mega directories like Findlaw and Lawyers.com, without generating any substantial revenue. A new survey by Harris Interactive on Internet searching for legal advice concludes that: Other than family and friends (31 percent), the Internet is now the single biggest source for legal information, outpacing books and newspaper/magazine articles, which came in at just 12 percent. At BenGlassLaw, we generally have between 4 and 5 thousand unique visitors a month. Our Internet Marketing goal is to have anyone who is in our Northern Virginia market who is seeking an injury or malpractice attorney to at least visit our site and, hopefully, start a relationship by asking for more information. This is strengthened by having two independant and well performing sites, BenGlassLaw and Northern Virginia Injury Board.com, that typically place in the first five positions on page one of Google. (We are not talking about paying for placement, where someone can come along and click your bank account dry, we are talking about standard placement for such search terms as: --Virginia Injury Attorney --Virginia Malpractice Attorney --Fairfax Car Accident and so on....) Imagine being able to have everyone who is on the Internet looking for an attorney in your market area at least seeing your site on the first page of Google? If that interests you then you might want to contact my webmaster, Tom Foster, at Foster Web Consulting if your site does not place on the first page of Google for search terms applicable to your practice area. Frankly, if you are paying for a "position" and enhanced rankings in one of those big mega law firm directory websites like Findlaw or Lawyers.com, before you have #1 page positioning in Google, you are wasting your money (just my opinion.)

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