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General

2/4/2012
Ben Glass
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Legal Marketing Consultant Shares How to Write Good Pay Per Click Ad

Learn three tips for writing a successful pay per click lawyer marketing advertisement and why you benefit from the help of a legal marketing consultant.

General

2/3/2012
Ben Glass
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For Great Legal Marketing, Beware of Negative Keywords in your Groups

Negative keywords are words that not only do not help legal marketing, but can hurt a campaign. View this page for an overview from Great Legal Marketing.

General

2/3/2012
Ben Glass
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Where to Place Pay Per Click Ads for Great Legal Marketing Results

Pay per click law firm marketing advertisements can be an important part of your great legal marketing efforts. Learn why and where to place ads in this post.

2/2/2012
Ben Glass
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Legal Marketing Consultant: Geo-Targeting and Pay Per Click Plans

Looking to maximize the effectiveness of your pay per click campaign? View this page for helpful tips about geo-location from a legal marketing consultant.

General

1/31/2012
Ben Glass
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Law Firm Marketing: Understanding Conversion and Click Through Rates

Analyzing conversion rates and click through rates helps to maximize the effectiveness of your online law firm marketing. View this page for more.

1/30/2012
Ben Glass
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Legal Marketing: Secrets of the Successful

Successful people share some basic common habits and characteristics. View this page for how these traits can be applied to legal marketing.

1/30/2012
Ben Glass
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Lawyer Marketing: Committing Fully to Maximize Results

Think you are fully committed to a lawyer marketing campaign because you have a website and a social media account? View this page and think again.

1/28/2012
Ben Glass
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Attorney Marketing: How to Work Smarter

Searching for ways to find more time for attorney marketing? View this page for more on maximizing time during the work day.

1/27/2012
Ben Glass
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Are Law Firms Unique? Does Law Firm Marketing Matter?

Law firms are like other types of businesses. Learn about the business and marketing side of your legal practice to make important and profitable changes.

1/26/2012
Ben Glass
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Attorney Marketing with Goods: 3 Tips for Promotional Advertising

Learn three tips to promote your law firm with goods and why effective promotional advertising will further your attorney marketing efforts.

General

1/26/2012
Ben Glass
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What Kind of Promotional Items Should I Use for Lawyer Marketing?

Learn how to pick the right promotional lawyer marketing items for your law firm to target the clients you want.

1/25/2012
Ben Glass
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Setting Expectations Through Law Firm Marketing

Setting clear expectations is important to the satisfaction of clients and the attorney alike. View this page for more on law firm marketing.

General

1/25/2012
Ben Glass
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Tips for Turning Lawyer Marketing Blog Readers Into Law Firm Clients

Learn four secrets to successful lawyer marketing blogs that will help you turn your law firm blog readers into potential clients.

General

1/24/2012
Ben Glass
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Legal Marketing: Converting Contacts into Paying Clients

Potential clients are not always ready to hire an attorney immediately. View this page for how to turn those individuals into paying clients over time.

General

1/24/2012
Ben Glass
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3 Reasons You Need a Personal Website for Law Firm Marketing Purposes

Learn why a personal website is an important part of your law firm marketing strategy and why it may lead potential clients to pick up the phone and call you.

General

1/23/2012
Ben Glass
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Law Firm Marketing: Making Monthly Contact a Priority

Remaining present in the minds of potential clients is vital to law firm marketing. View this page on ways to make contact efficiently.

1/23/2012
Ben Glass
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10 Reasons Why Dilution Campaigns Can Benefit Attorney Marketing

A dilution campaign can be a helpful attorney marketing tool when faced with negative online reviews or posts. View this page for more information.

1/22/2012
Ben Glass
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How to Maximize Lawyer Marketing on TV

Lawyer marketing on TV is an expensive and competitive endeavor. Learn how to optimize your TV marketing strategy to gain business for your law firm.

General

1/21/2012
Ben Glass
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3 Types of News Stories to Share Online as Part of Law Firm Marketing

Learn what three types of news stories are important to your law firm marketing strategy and why writing these press releases may help you gain clients.

1/21/2012
Ben Glass
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How to Know if Your Radio Legal Marketing Campaign is Working

Do you know if your law firm radio marketing campaign is working? Learn how to find out and plan for future radio legal marketing ads in this blog post.

General

1/20/2012
Ben Glass
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What to Do When You’re Lawyer Marketing is Damaged by Online Reviews

Was your law firm the subject of a bad review or posting that is harming your reputation? View this page for options to protect your online lawyer marketing.

General

1/17/2012
Ben Glass
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How to Make an Effective Change to Your Radio Legal Marketing Campaign

Learn how to change your current law firm radio marketing campaign to maximize your legal marketing efforts and get the clients that you want for your law firm.

12/31/2011
Ben Glass
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Finding Your Niche and Applying it to Your Lawyer Marketing Strategy

Focusing on a legal niche can improve the efficiency and productivity of your law firm. View this page for more information about lawyer marketing.

12/29/2011
Ben Glass
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Unique Legal Marketing: What’s Stopping You from Making the Change?

Is a fear of the unknown stopping you from maximizing your legal marketing potential? View this page to understand why fear should never hold you back.

12/28/2011
Ben Glass
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Writing a Book? How to Maximize its Law Firm Marketing Potential

Considering writing a legal book and want to maximize its law firm marketing potential? View this page for helpful tips and information.


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