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Effective, Ethical Marketing For Attorneys

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6/18/2009
Ben Glass
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Virginia State Bar Proposed LEO on Third Party Websites

One must wonder just what the Virginia State Bar ethics committee was thinking when they drafted a proposed new opinion that would prohibit attorney participation in many third party website advertising programs. Read this comment on third party websites drafted by Ben DiMuro, an expert on legal advertising ethics. Sounds like the Virginia State Bar needs some advice on what exactly the Internet is all about.

Ben Glass

Labels: attorney marketing ethics ethics in lawyer advertising
11/17/2008
Ben Glass
Comments (1)

Texas State Bar to Profit from YouTube, FaceBook

Here is a press release from the Texas State Bar, which now seeks to charge attorneys when they post a video on YouTube.

Attorney or law firm videos disseminated on video websites such as YouTube, MySpace, and Facebook that solicit legal services are considered advertisements in the public media and are required to be filed with the Advertising Review Committee. The application can be downloaded at the Advertising Review website at www.texasbar.com/adreview. The fee is $75. Failure to file can result in a fine/fee of $300, and possible disciplinary action. If you have any questions, please contact the Advertising Review Committee at (866)566-4616.

Of course, the whole issue is: what does it mean to "solicit?"

Lets say an attorney does as I teach, and posts an instructional video about dealing with the insurance industry...or...promotes a consumer book she has just finished writing.

Is this a solicitation or is this fully protected informational speech not the least bit of concern to the Texas State Bar?

Done correctly, and informationally, a good attorney video should not be subject to any state bar advertising committee "rule" and certainly should not be a tool for profit for the bar.

Hopefully someone from Texas will stand up to this nonsense.



Labels: attorney marketing attorney marketing ethics attorney website video

Effective, Ethical Marketing For Attorneys

Benjamin Glass - EzineArticles Expert Author

    Don't Be a Slave to Your Email

    Date: 09/04/2010
    When you're looking to increase your lawyer productivity, take a look at how much time you spend on email every day. You may be shocked as the minutes add up to hours - that's where all your free time is going! You don't need to immediately read every message that hits your inbox, develop a schedule and stick to it to break your email addiction.

    The Lawyer Advertising Truth Will Set You Free

    Date: 09/04/2010
    While your state bar will provide a first level set of rules that your lawyer advertising must follow, there are still some lawyers who manage to make absurd statements in their legal marketing. Avoid becoming one of these lawyers at all costs!

    Getting Your Lawyer Website Found on the Internet

    Date: 08/25/2010
    Having a lawyer website is useless if no one is able to find it! Choosing a good URL, optimizing for search engine rankings, and having a clean, easy-to-navigate layout is critical to being found on Internet searches. Most of today's clients are looking for their next attorney on the Web. Make sure they can find YOU!

    Working With Your Legal Website Webmaster

    Date: 08/25/2010
    One of the main focuses of your legal marketing methods should be on the Internet. Your lawyer website is the central hub from which almost all your Internet marketing will run through. It's important to establish a good working relationship with your website webmaster.

    Organizing a Local Mastermind Group

    Date: 08/11/2010
    The saying "two heads are better than one" is even more true when you multiply those heads into a mastermind group. Learn how to get the most out of your legal marketing efforts in a group setting.

    Establish Yourself As the Big Case Lawyer

    Date: 08/04/2010
    When you employ effective legal marketing you'll be attracting more clients than you can handle, and there's nothing wrong with being picky about who you work with. Just as you can decide which partners and office staff you hire, you can also screen potential clients and only work with those that fit your ideal client profile. When you stop taking every little case that walks in your door you can focus on the big cases that net you the most payoff for your effort.

    The Pyramid of Marketing Success

    Date: 07/28/2010
    There's a pyramid-like structure when it comes to developing your legal marketing strategy. A good lawyer marketing campaign starts with a solid foundation then works up to more specialized efforts.

    Why Videos Are Vital to Your Online Success

    Date: 07/28/2010
    You don't need a professional studio and production crew to produce good quality online lawyer videos. All it takes is a basic video camera and a computer for you to become an online video sensation.

    Time - Your Most Valuable Asset

    Date: 07/26/2010
    As a lawyer, time is your most valuable asset, even if you don't use the billable hour model. Your time should be spent on the most critical tasks that promote the success of your legal practice.

    The Top Principles of a Successful Attorney Entrepreneur

    Date: 07/23/2010
    There's no genetic code to program us for success; real attorney entrepreneurs are created through hard work, determination and a desire to succeed. To be successful in your legal career you need to surround yourself with success, promote yourself through good legal marketing, be unique, and always have a purpose in what you do.

    Make Your Law Firm's Website Work For You

    Date: 07/23/2010
    Your lawyer website is one of the most critical pieces of your legal marketing and online image. Many lawyers think that just having a lawyer website created is enough to give them a strong online presence.

    Lawyer Directories - Effective Lawyer Advertising?

    Date: 07/14/2010
    A lawyer directory may be more specialized than the Yellow Pages, but you're still going to be lost in a sea of names. Many lawyer directories require little more than a credit card to get listed, and the quality of your listing is completely reflective on how much you're willing to pay. Clients that are searching lawyer directories are looking for generic legal services, and they may not be the type of client you're looking to serve.

    The Difference Between an Average Lawyer and an Entrepreneur

    Date: 07/14/2010
    A successful attorney marketing plan can mean the difference between being a lawyer and being a successful lawyer. Entrepreneurs are the take charge, never take no for an answer types of businessmen that succeed in the legal world. To grab your place in the sun within your legal market you need to think outside the box and not be afraid to forge new paths in the world of legal marketing.

    How to Use Your Law Practice As a Tool to Serve Your Lifestyle

    Date: 07/12/2010
    Who's serving who in your law firm? Is the work calling the shots, or are you in control of your office and your clients?

    Radio Spots - Effective Lawyer Advertising?

    Date: 07/09/2010
    Advertising your law firm with a radio commercial is a lawyer advertising method that requires careful development, monitoring and analysis. Learn more about lawyer advertising strategies.

    Don't Be Afraid to Say NO to Traditional Lawyer Advertising

    Date: 07/09/2010
    Traditional lawyer advertising has relied on the "bigger is better" methods far too long. To grow your business and expand your client base you need to think outside the marketing box.

    Response to Your Legal Marketing

    Date: 06/29/2010
    Establishing a good legal marketing system can result in little effort in the future when it comes to marketing your law firm. However, once you get things running smoothly that doesn't give you license to ignore your legal marketing completely. Responding promptly and courteously to your legal marketing results is critical in allowing your legal marketing system to run on its own.

    Lawyer-Appropriate Use of Social Media

    Date: 06/29/2010
    Social media is the new buzz when it comes to interacting with anyone - old college roommates, lost high school loves, extended family, and even clients. There's a fine line to walk when it comes to being social but still professional on social media sites like Facebook and Twitter. Make sure your legal marketing plan takes a look at these services and decide if social media marketing is right for you.

    Is Thinking Like a Lawyer the Most Important Thing You Can Do?

    Date: 06/22/2010
    Our days in law school are spent preparing us for researching cases, obtaining depositions, presenting evidence in court and other various nuances of the legal profession. What they don't prepare us for is the business side of being in practice. Even if you're a partner in a large law firm, you need to understand that thinking like a lawyer sometimes has no place in the business side of your practice.

    TV Commercials - Effective Lawyer Advertising?

    Date: 06/21/2010
    You normally see the more ridiculous lawyer TV commercials during the later hours of broadcast, especially when those absurd night court and Judge Whoever shows are rerun. You know the ads I'm talking about - the screaming police sirens, the man in the suit yelling "HAVE YOU BEEN INJURED?" and the text flying on the screen with phone numbers and websites.

    How to Create a Killer Client Database

    Date: 06/21/2010
    A simple-to-use, well-managed client database will help you handle your legal marketing more easily and allow for growth of your "herd" of clients. The easier it is to manage and contact your clients, the better your legal marketing can be. Learn how a good client database and management software can take a lot of the work out of your legal marketing.

    Why Lawyer Blogging Generates Website Traffic

    Date: 06/07/2010
    A lawyer blog is a critical part of your legal website's success at being found by search engines. If you update regularly you'll get linked to more often, increasing your search engine ranking.

    Whose LIFE is it Anyway?

    Date: 06/02/2010
    Change or die. Don't ever stop thinking about how to keep your marketing relevant to your market. Match your message to your market. Who's the market for your product or services. Great business owners are always thinking (and re-thinking) about this.

    Creating an Ethical and Interesting Marketing Campaign

    Date: 05/25/2010
    A boring legal marketing campaign is only going to blend in with the other typical lawyer advertising. To achieve a good legal marketing strategy you not only need to be interesting, but ethical too.

    Choosing Keywords For Your Lawyer Website

    Date: 05/25/2010
    Your lawyer website is a main hub for your legal marketing campaign. For the best chance at being found by search engines, you need to utilize the right keywords in the right ways.

    What Successful Business Owners Have in Common

    Date: 05/21/2010
    Anyone who says they've "developed a program for success" has been through an extensive process of trial and error. This is one method of achieving success in your business: try something new, analyze the results, fix problems, repeat as necessary. While it's a good method, it's also very time consuming and frustrating.

    "Outside of the Box" Legal Marketing

    Date: 05/20/2010
    One of the main reasons so many legal marketing strategies aren't effective is because they get stuck in a repetitive cycle of marketing. Learn how "outside the box" thinking can help your firm.

    How Any Lawyer Can Dominate Google

    Date: 05/15/2010
    You don't need a team of programmers to optimize your rankings on Google and other search engines. All you need is a basic understanding of search engine rankings and some creative writing.

    Using Your Legal Marketing Campaign to Target Your Perfect Client

    Date: 05/06/2010
    A professional baseball team wouldn't post recruitment flyers on utility poles when they're looking for their next star player. Why should lawyers stretch their marketing efforts to unwanted clients?

    Top 5 Tips For Lawyers Who Want to Start a Successful Blog

    Date: 05/01/2010
    When creating your image as the legal guru to your fan base of clients, your blog is important. Getting your blog seen by your ideal client is also key to establishing your place in the sun.

    Client Follow-Up in Your Marketing Efforts Pays Off

    Date: 04/21/2010
    Client follow-up is important in your legal marketing efforts in order to land those ideal clients. Get more marketing tips for lawyers from Ben Glass and Great Legal Marketing.

    Help Me Rescind My Car Accident Settlement

    Date: 12/08/2009
    Be careful when you sign that accident "release." The insurance adjuster is under no duty to give you good advice and what you don't know may come back to haunt you. Most personal injury attorneys will consult with you, for free, to discuss your rights.

    Effective Time Management - Separating Entrepreneurs From All the Rest

    Date: 12/01/2009
    The end of the year is a great time for personal assessment. Many great entrepreneurs use this time of year to not only plan next year's journey but to make an honest appraisal of the last 12 months of our lives. As I look forward to 2010 I see a calendar that is almost overflowing as it is.

    "Free Consultation" - Is Not an Irresistible Offer

    Date: 11/10/2009
    An irresistible offer should be an important part of your marketing strategy. It should get the conversation started with potential clients. Find out how you can create an irresistible offer and why free consultation does not fall into this category.

    It's All in the Headline

    Date: 10/29/2009
    The headline is one of the most important aspects of any ad or website. However, many firms make the mistake of wasting this precious real estate. Find out how you can create an effective headline that gets the conversation started with potential clients.

    Trying to Say Too Much in Your Ad and Other Common Marketing Mistakes

    Date: 10/21/2009
    Many lawyers make mistakes when it comes to advertising. One of the biggest mistakes in lawyer marketing is trying to say too much with your ad. Read this article to find out how to create an affective attorney advertisement and avoid the common pitfalls.

    Thinking About Advertising in a New Or Different Media?

    Date: 10/15/2009
    A business owner has a ton of choices when it comes to which media to run their next ad in. Often, simply because of the number of choices available, they think about going into a new media. For example, they may try coupon advertising, Google AdWords, a billboard or a local specialty magazine.

    The High Cost of Defensive Medicine

    Date: 09/18/2009
    The "high cost of defensive medicine" is an argument made to support tort reform. How can we look at whether "defensive medicine" exists from a rational and objective basis?

    You Had Better Be Practicing Discrimination in Your Law Practice

    Date: 09/13/2009
    I am a runner. I'm a 51 year old marathoner. I can run a 4 1/2 hour marathon that puts me right in the middle of the pack for my age group. I run half marathons and 10k's as well. I run for fun.

    Clauses You Don't Want to See in Your Long-Term Disability Policy

    Date: 07/31/2009
    Many employer-provided, group-disability insurance policies have serious shortcomings that make benefits almost illusory. Which of these "hidden danger" clauses does your employer's policy contain?

    Goals and Success - How to Bridge the Gap

    Date: 07/09/2009
    What are your goals? Pretty big question, right? You've got goals in your professional life, your personal life, every aspect of life you have goals. You have to or what would be the point. If someone says they don't have a goal in something they're wrong and just haven't thought about it enough.

    Business Owners Can Make Themselves the Obvious Choice

    Date: 06/18/2009
    Most ads just 'shout' at prospects. You ad does not improve by being made bigger or more colorful if the message doesn't change. Here's how to ensure that yours ads don't get lost in all the noise.

    What Are Your EXCUSES For Not Implementing a Complex Marketing System For Your Law Practice?

    Date: 06/04/2009
    Here are the excuses and objections lawyers make about implementing and using a complex, multi-step, multimedia marketing system: (1) If I don't contact the client right away they will go to another lawyer--your system is too slow. (2) My clients don't want to read all that stuff. (3) I need to do the little cases for the chance to get the big case later on...

    How to Find the Best Personal Injury Attorney For Your Case

    Date: 03/23/2009
    If you have been injured in an accident, you may not actually need a lawyer. But, if you find that dealing with the claim on your own is too overwhelming, you'll probably want to at least consult with a nationally board-certified personal injury attorney in your area.

    Why Doesn't My Treating Physician's Opinion Matter?

    Date: 03/23/2009
    When a doctor declares you are "disabled" and can no longer work, is the insurance company allowed to ignore his opinion? The Supreme Court of the United States has held that a disability plan does not have to give special weight to the opinion of the treating physician. The Court says nothing in ERISA or the Department of Labor's regulations mandate that the insurance company give any special deference to a treating physician.

    Outrageous - Kid Drinks With Friends, Gets Hurt and Sues Friend's Mother

    Date: 03/12/2009
    This outrageous lawsuit involves an underage drinker who gets into a car with a drunk driver and is paralyzed in the resulting accident. He sues the parent who was at the home where he was drinking, although she did not know he was drinking in her home. She has to pay $2.5 million settlement. Why should the responsibility for this accident lie with this parent?

    The Billable Hour - A Bad Business Model For Lawyers

    Date: 01/06/2009
    Most lawyers use the "billable hour" as their fee pricing model. Its a bad business model and may subject the lawyer to unwarranted ethical concerns.

    Myths Your Neighbors, Friends, and Other Lawyers Tell About Long-Term Disability Insurance Claims

    Date: 09/12/2008
    When you think about filing a claim for disability under your employers group long term disability plan, you will get advice from friends, co-workers, human resources and maybe even some lawyers. Some of that advice can sink your claim.

    What a Webmaster Must Be Able to Deliver to Lawyers

    Date: 08/27/2008
    Lawyer marketing on the Internet is fierce. Here are 6 essentials you should demand from your webmaster in order to stand out in the crowd.

    What Personal Injury Lawyers Need to Know About Getting a Web Site Placed Well in Google

    Date: 04/28/2008
    Having a personal injury attorney website placed well on Google is not a matter of luck and it is not a function of how much money you spend. Rather, it is a combination of link sharing, age and most importantly, frequently updated, original content that is relevant to your practice area.

    Fight the Marketing Vultures - How Personal Injury Lawyers Can Improve Their Marketing

    Date: 03/27/2008
    Most personal injury lawyers are perfectly happy turning over their wallets to the Marketing Vultures (all those Yellow Page, Internet Directory, TV and Radio reps who's answer for all failed marketing campaigns is "you should have bought more!" In this article, lawyer marketing guru Ben Glass discussed the 11 mega mistakes that most lawyers make with their law office marketing.

    How a Professional Services Business Can Prioritize Marketing Resources

    Date: 03/24/2008
    Most professional service businesses willingly through their marketing resources at fancy advertising without really thinking through the process of how they can best attract a herd of people who find them interesting and who will allow themselves to be marketed to. This article discusses how to prioritize you marketing resources of time and money.

    A New View of Yellow Page Marketing

    Date: 07/08/2006
    Are the Yellow Pages a dying media? Is the Internet king? Not so, says attorney Ben Glass.
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