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3/17/2010
Ben Glass
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Don't Miss The 2010 Great Legal Marketing Conference!

The 2010 Great Legal Marketing SuperConference is just around the corner! Mark your calendar for June 11 and 12, if you are ready to learn how to build a law practice that not only survives the economy, but actually thrives.

Labels: 2010 SuperConference attorney marketing Ben Glass Lawyer Marketing Great Legal Marketing Super Conference
10/17/2009
Ben Glass
Comments (0)

What is a Ben Glass Legal Marketing Seminar Like?

When you come to a Great Legal Marketing Conference one of the things we do is show you at least a hundred examples of what I call the "good, the bad and the ugly" with lawyer marketing. I'm not making judgments here about whether it's a good thing or a bad thing to use the sound of a bird in your ads. (That's for the state bar ethical theorists to pontificate about.) What I teach is the most effective use of your next dollar and you next hour in terms of the marketing side of running a law business. How much sense does it make to keep handing over your hard earned and well-deserved dollars to the marketing reps selling you the crap that I see on TV, in the Yellow Pages and on the Internet, without ever knowing whether you are getting the best return for your money? I can show you how to improve it, track it, measure it and most important, grow your profit from your advertising.

Labels: advertising for attorneys Ben Glass Lawyer Marketing Great Legal Marketing Super Conference
8/29/2009
Ben Glass
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New Website Videos From Ben Glass

We've recently shot some new videos at the Fairfax Video Studio for use on the BenGlassLaw website. This was all done through my FosterWebMarketing web "machine" (aka DSS.) The new videos are all over YouTube as well.

Labels: Ben Glass Lawyer Marketing foster web marketing
8/29/2009
Ben Glass
Comments (0)

Your Great Legal Marketing Ideas are Great (and its not all about advertising!)

Ben,

I am writing to thank you for some of the great ideas you have shared in your Great Legal Marketing materials.

I needed to find another associate after one of my existing lawyers had an "entrepreneurial seizure" and decided to form his own form. I created a long advertisement based on the letters in your GLM marketing materials. I was astounded on the number of people who applied who had exactly what I was looking for! In the past, I did generic ads, and got both a fairly low response rate and an even lower number of respondents who were the right fit for the position. This experience alone is worth what I have paid to GLM thus far.

I am hoping to have similar success stories to report in the future on my marketing efforts. I published my first book, The Insider's Guide to Texas Car Accident Cases, and have started running television commercials pushing the book. I hired Foster to redo my website. And I just sent out my first newsletter to 1,600 current and former clients.

Thanks for everything.

Sincerely,

Michael Cowen



Labels: advertising for attorneys attorney marketing Ben Glass Lawyer Marketing
8/29/2009
Ben Glass
Comments (0)

"Hidden Video" from attorney marketing expert who drives the marketing vultures crazy

Here's a "sneak video" from today's shooting of the TV show in Hollywood. There will be more later but it may take some time to put it all together. ...



Labels: advertising for attorneys Ben Glass Lawyer Marketing
6/19/2009
Ben Glass
Comments (1)

2009 Great Legal Marketing Super Conference SOLD OUT

Ben Glass and Great Legal Marketing, LLC announce, that for the third time running, the Great Legal Marketing Super Conference is sold out.

Over 160 attorneys and their staff will be attending the premier legal marketing event for solo and small firm attorneys in Ashburn, Virginia on June 26 and 27, 2009.

There will be no registrations taken at the door and no one who is not registered will be allowed into any sessions.

The agenda for Ben Glass's 2009 Great Legal Marketing Super Conference promises two full days of marketing, management, mindset, Internet and motivation for those lawyers who are not only surviving, but thriving in tough economic times.

There is a waiting list being formed in case there are any last minute cancellations. Interested individuals can call Nicole Tully at 717-824-6553 to get on a list.

Labels: Ben Glass Lawyer Marketing Great Legal Marke3ting SuperConference internet marketing for lawyers time management for entrepreneurs
3/9/2009
Ben Glass
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Why Some Firms Will Thrive, Others Fail, in a Recession

Almost every day there's another headline of massive lay offs at giant law firms. This puts added pressure on the solo and small firm as attorneys flee the major firms to start up their own practices.

There will be firms that thrive in this economy and no, its not just about their practice areas. Its about how they live their lives.

Read Why Some Law Firms Will Thrive in This Recession





Labels: advertising for attorneys attorney marketing Ben Glass Lawyer Marketing
3/6/2009
Ben Glass
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Ben Glass Named to America's Premier Experts

Fairfax, VIrginia Personal Injury Attorney Ben Glass named to America's Premier Experts.

“We are proud to honor Ben Glass as one of America’s PremierExperts™. He does a remarkable
job of coaching and mentoring attorneys on advertising and marketing that is both effective and
ethical. We know he will be a great addition to America’s PremierExperts™ Class of 2009,”
Nick Nanton, Esq. co-founder of the organization said.



Labels: advertising for attorneys attorney marketing Ben Glass Lawyer Marketing
2/24/2009
Ben Glass
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No, We Do't Guarantee More Income Just for Showing Up

I had an interesting email exchange with an attorney who will remain nameless.

Ben:

If I recall correctly, the last conference in Virginia I think it was the cost was over $1500.00 to attend. If I'm going to spend that kind of money, then I want a money back guarantee that if my business doesn't grow in income by 3 to 5x that amount, then I see no reason to attend. 

                                                                                  David (name withheld)

Here was my response.

David:

No, I'm NOT Going to Guarantee that You'll Make more money just by showing up at my conference. To do that I'd have to make sure you actually take action, then personally answer your phones and then do your cases for you. I'm not doing that. I don't guarantee what I have no control over.

Here's my promise:


Stay for the entire conference. If you are not totally, 100% convinced that this isn't the best legal marketing conference you've even gone to and if you head isn't ready to explode with all the ideas I've given you then tell me at the end, and I'll cheerfully refund your money. The only "condition" is that you have to look me in they eye, man to man, and tell my WHY you are dissatisfied. Keep all of the materials we have given you and we'll part friends.

By the way, the conference is much more expensive than $1,500 but we discount with early registration. We sold out the last two so we must be doing something right.

I am concerned about your goals however. 5 X $1,500 is only $7,500. Most who attend would add one "zero" to that and my mastermind group would add 2 zero's. So, if you are thinking in terms of $7,500 additional profit it can't be worth your time to travel to Northern Virginia, could it?

Seriously.. download the application...read the testimonials...contact some of those folks.

 

 



Labels: advertising for attorneys attorney marketing Ben Glass Lawyer Marketing Great Legal Marketing Super Conference
1/12/2009
Ben Glass
Comments (3)

Agenda for Ben Glass's JumpStart 2009 Legal Marketing Confernce for Solo and Small Firm Lawyers

We are just about sold out for our January conference. If you have not registered and want in, the only way to register at this point is to call Mairim in Ben Glass's office. 703-591-9829.

Here is the agenda for the JumpStart 2009 Legal Marketing Conference.



Labels: advertising for attorneys attorney marketing Ben Glass Lawyer Marketing Great Legal Marketing Super Conference
11/17/2008
Ben Glass
Comments (0)

Marketing Conference Videos Are Now Up

We've had a tremendous response to our "internal" marketing of of our 2008 Super Conference. Now that the 'formal' marketing has kicked off some folks have said they would like to see what it is we are doing.

We've posted some videos to YouTube.

They are Ben Glass's Attorney Marketing SuperConference #1

and

Ben Glass's Lawyer Marketing Super Confernce Video #2.

To get the shocking report behind this conference go here.


Labels: attorney marketing Ben Glass Lawyer Marketing Great Legal Marke3ting SuperConference marketing seminar
11/17/2008
Ben Glass
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Free Legal Marketing Teleseminar Wednesday April 14, 2008

I have been getting calls and emails from folks who want to know more about the Great Legal Marketing Super Conference (Virginia in June).  So we have rounded up, on very short notice, two folks who have attended our conferences in the past and have revolutionized their practices and their lives. 

On Wednesday we'll be talking to Richmond, Virginia DUI attorney Bob Battle and to Mischelle Davis, the director of marketing for the Davis Law Group, in Seattle. Both came to a Super Conference, made a list, took action..and are now reaping the benefits of effective, ethical and outside the box marketing for their practices.
 
They'll be sharing some of the GLM marketing strategies they have implemented and how their practices have changed.  And they'll answer your questions!

If you are a Yellow Page rep or major law web directory rep, you probably won't like what they have to say.

This call is free (if you are one of the 2 people left in America without free long distance service you'll have to pay for the toll call) and there is no registration required. 
Date: Wednesday, April 16
Time:  3:00 p.m Eastern
Dial In: 419-400-0202 Code 332894#

Notice: Dial in early, we only have 197 lines for this call.
 
For more information:
www.GLMSuperConference2008.com - More info on the SuperConference
www.bobbattlelaw.com - Check out Bob's website.
www.injurytriallawyer.com - Take a look at Davis Law Group's site.


Labels: attorney marketing Ben Glass Lawyer Marketing Free Marketing Teleseminar
11/17/2008
Ben Glass
Comments (0)

Here's One Good Reason to Attend the Legal Marketing Event of the Year

We are about 60% SOLD OUT for our June Lawyer Marketing Super Conference.

Yes, we are more expensive than any state bar run "marketing" event. Yes, we are even more expensive than anyone else who is running specialty marketing events just for lawyers. One guy even emailed me, rather upset at our "arrogance" at charging so much.

I checked out his website... he can just keep on handing over his wallet to the Marketing Vulture that sold him that one!!! I'll be his Yellow Page ad stinks too.

So people ask me---

“Ben, Give Me One Good Reason To Attend Your Lawyer Marketing Super Conference on June 20-21 in Fairfax, Virginia…”

I'll ltet one of my mastermind members speak for us:

Ben, no one spent more money to attend your Great Legal Marketing Super Conference last year than Chris and I did. We not only flew cross country but we flew my parents to Virginia and paid for their hotel rooms as well as our so they could watch our kids while we attended the conference.

We are doing the same thing again this year AND we’ve since joined your exclusive Mastermind Group, so we are actually incurring additional costs to meet with the other mastermind members the day before the conference. Why are we coming back? Because we experienced immediate results from implementing the things we learned at the Super Conference.

Here are our results so far:

In the first 90 days since we stepped off the plane back in Seattle, we experienced a 45% increase (vs. the prior year, same quarter) in potential client meetings and a 60% increase in the conversion rate of those meetings to actual clients.

In the next 90 days, when measured against the same quarter the prior year, we experienced a 411% increase in potential client meetings and a 317% increase in conversions of those meetings to personal injury clients.

After listening to Tom Foster and implementing exactly what he revealed to about Internet Marketing for Lawyers, we doubled out website traffic in the last six months of 2007.

We’ve booked our plane reservation and the hotel rooms. Virginia, here we come.

                        Mischelle Davis
                        Davis Law Group
                        www.injurytriallawyer.com
                        (206) 727-4000


Note From Ben:

We are 60% sold out already and have had to expand our room block at the hotel once already. No other lawyer marketing conference matches what we offer and we guarantee it all. Think we haven’t delivered? We’ll gladly refund your money. Mischelle and Chris will be presenting at this year’s Super Conference and they’ll walk you through exactly what they did.

You have a choice. Keep buying what the yellow page rep, website directory group and other marketing vultures are selling you. Let them do their marketing for you. Or, come try us out. Another order form is enclosed. Please note the deadlines. We are serious about the deadlines and have disappointed a few who can’t read a calendar correctly. Fax the enclose form in today. If you need more info, go to www.GLMSuperConference2008.com.



Labels: attorney marketing Ben Glass Lawyer Marketing Great Legal Marketing Super Conference marketing seminar
11/17/2008
Ben Glass
Comments (0)

Trust and Estate Attorney Dave Frees on Great Legal Marketing



My biggest problem is trying to decide what to implement when I get home



Labels: attorney marketing, Ben Glass Lawyer Marketing
11/17/2008
Ben Glass
Comments (0)

Lawyers Increasingly Turning to Advertising

Lawyers Increasingly Turning to Advertising.

That's the headline at least of a Florida Bar New article that tries to equate the number of lawyer ad reviews it is doing to real spending by lawyers on advertising.

Apparently the Florida Bar's "advertising committee" has seen 20% more ads for review than it did a year ago.

The increase may have nothing to do with actual lawyer spending on ads since the Florida bar recently changed its lawyer advertising rules to require pre-approval of electronic ads.

Duh....

Since internet marketing is becoming THE dominant force in lawyer advertising, is it really any surprise that the bar is reviewing more ads?

What would be really interesting is for the Florida bar to publish a compilation of ads it gets and note where it has "dissallowed" the ads. Then the Florida Bar advertising committee might actually be doing something useful for lawyers (instead of routinely trampelling on the First Amendment.) On the other had, such a compilation might just expose the advertising committee's agenda.

Let's wait and see!

Labels: attorney marketing ethics, attorney marketing, Ben Glass Lawyer Marketing Florida State Bar

Effective, Ethical Marketing For Attorneys

Benjamin Glass - EzineArticles Expert Author

    Don't Be a Slave to Your Email

    Date: 09/04/2010
    When you're looking to increase your lawyer productivity, take a look at how much time you spend on email every day. You may be shocked as the minutes add up to hours - that's where all your free time is going! You don't need to immediately read every message that hits your inbox, develop a schedule and stick to it to break your email addiction.

    The Lawyer Advertising Truth Will Set You Free

    Date: 09/04/2010
    While your state bar will provide a first level set of rules that your lawyer advertising must follow, there are still some lawyers who manage to make absurd statements in their legal marketing. Avoid becoming one of these lawyers at all costs!

    Getting Your Lawyer Website Found on the Internet

    Date: 08/25/2010
    Having a lawyer website is useless if no one is able to find it! Choosing a good URL, optimizing for search engine rankings, and having a clean, easy-to-navigate layout is critical to being found on Internet searches. Most of today's clients are looking for their next attorney on the Web. Make sure they can find YOU!

    Working With Your Legal Website Webmaster

    Date: 08/25/2010
    One of the main focuses of your legal marketing methods should be on the Internet. Your lawyer website is the central hub from which almost all your Internet marketing will run through. It's important to establish a good working relationship with your website webmaster.

    Organizing a Local Mastermind Group

    Date: 08/11/2010
    The saying "two heads are better than one" is even more true when you multiply those heads into a mastermind group. Learn how to get the most out of your legal marketing efforts in a group setting.

    Establish Yourself As the Big Case Lawyer

    Date: 08/04/2010
    When you employ effective legal marketing you'll be attracting more clients than you can handle, and there's nothing wrong with being picky about who you work with. Just as you can decide which partners and office staff you hire, you can also screen potential clients and only work with those that fit your ideal client profile. When you stop taking every little case that walks in your door you can focus on the big cases that net you the most payoff for your effort.

    The Pyramid of Marketing Success

    Date: 07/28/2010
    There's a pyramid-like structure when it comes to developing your legal marketing strategy. A good lawyer marketing campaign starts with a solid foundation then works up to more specialized efforts.

    Why Videos Are Vital to Your Online Success

    Date: 07/28/2010
    You don't need a professional studio and production crew to produce good quality online lawyer videos. All it takes is a basic video camera and a computer for you to become an online video sensation.

    Time - Your Most Valuable Asset

    Date: 07/26/2010
    As a lawyer, time is your most valuable asset, even if you don't use the billable hour model. Your time should be spent on the most critical tasks that promote the success of your legal practice.

    The Top Principles of a Successful Attorney Entrepreneur

    Date: 07/23/2010
    There's no genetic code to program us for success; real attorney entrepreneurs are created through hard work, determination and a desire to succeed. To be successful in your legal career you need to surround yourself with success, promote yourself through good legal marketing, be unique, and always have a purpose in what you do.

    Make Your Law Firm's Website Work For You

    Date: 07/23/2010
    Your lawyer website is one of the most critical pieces of your legal marketing and online image. Many lawyers think that just having a lawyer website created is enough to give them a strong online presence.

    Lawyer Directories - Effective Lawyer Advertising?

    Date: 07/14/2010
    A lawyer directory may be more specialized than the Yellow Pages, but you're still going to be lost in a sea of names. Many lawyer directories require little more than a credit card to get listed, and the quality of your listing is completely reflective on how much you're willing to pay. Clients that are searching lawyer directories are looking for generic legal services, and they may not be the type of client you're looking to serve.

    The Difference Between an Average Lawyer and an Entrepreneur

    Date: 07/14/2010
    A successful attorney marketing plan can mean the difference between being a lawyer and being a successful lawyer. Entrepreneurs are the take charge, never take no for an answer types of businessmen that succeed in the legal world. To grab your place in the sun within your legal market you need to think outside the box and not be afraid to forge new paths in the world of legal marketing.

    How to Use Your Law Practice As a Tool to Serve Your Lifestyle

    Date: 07/12/2010
    Who's serving who in your law firm? Is the work calling the shots, or are you in control of your office and your clients?

    Radio Spots - Effective Lawyer Advertising?

    Date: 07/09/2010
    Advertising your law firm with a radio commercial is a lawyer advertising method that requires careful development, monitoring and analysis. Learn more about lawyer advertising strategies.

    Don't Be Afraid to Say NO to Traditional Lawyer Advertising

    Date: 07/09/2010
    Traditional lawyer advertising has relied on the "bigger is better" methods far too long. To grow your business and expand your client base you need to think outside the marketing box.

    Response to Your Legal Marketing

    Date: 06/29/2010
    Establishing a good legal marketing system can result in little effort in the future when it comes to marketing your law firm. However, once you get things running smoothly that doesn't give you license to ignore your legal marketing completely. Responding promptly and courteously to your legal marketing results is critical in allowing your legal marketing system to run on its own.

    Lawyer-Appropriate Use of Social Media

    Date: 06/29/2010
    Social media is the new buzz when it comes to interacting with anyone - old college roommates, lost high school loves, extended family, and even clients. There's a fine line to walk when it comes to being social but still professional on social media sites like Facebook and Twitter. Make sure your legal marketing plan takes a look at these services and decide if social media marketing is right for you.

    Is Thinking Like a Lawyer the Most Important Thing You Can Do?

    Date: 06/22/2010
    Our days in law school are spent preparing us for researching cases, obtaining depositions, presenting evidence in court and other various nuances of the legal profession. What they don't prepare us for is the business side of being in practice. Even if you're a partner in a large law firm, you need to understand that thinking like a lawyer sometimes has no place in the business side of your practice.

    TV Commercials - Effective Lawyer Advertising?

    Date: 06/21/2010
    You normally see the more ridiculous lawyer TV commercials during the later hours of broadcast, especially when those absurd night court and Judge Whoever shows are rerun. You know the ads I'm talking about - the screaming police sirens, the man in the suit yelling "HAVE YOU BEEN INJURED?" and the text flying on the screen with phone numbers and websites.

    How to Create a Killer Client Database

    Date: 06/21/2010
    A simple-to-use, well-managed client database will help you handle your legal marketing more easily and allow for growth of your "herd" of clients. The easier it is to manage and contact your clients, the better your legal marketing can be. Learn how a good client database and management software can take a lot of the work out of your legal marketing.

    Why Lawyer Blogging Generates Website Traffic

    Date: 06/07/2010
    A lawyer blog is a critical part of your legal website's success at being found by search engines. If you update regularly you'll get linked to more often, increasing your search engine ranking.

    Whose LIFE is it Anyway?

    Date: 06/02/2010
    Change or die. Don't ever stop thinking about how to keep your marketing relevant to your market. Match your message to your market. Who's the market for your product or services. Great business owners are always thinking (and re-thinking) about this.

    Creating an Ethical and Interesting Marketing Campaign

    Date: 05/25/2010
    A boring legal marketing campaign is only going to blend in with the other typical lawyer advertising. To achieve a good legal marketing strategy you not only need to be interesting, but ethical too.

    Choosing Keywords For Your Lawyer Website

    Date: 05/25/2010
    Your lawyer website is a main hub for your legal marketing campaign. For the best chance at being found by search engines, you need to utilize the right keywords in the right ways.

    What Successful Business Owners Have in Common

    Date: 05/21/2010
    Anyone who says they've "developed a program for success" has been through an extensive process of trial and error. This is one method of achieving success in your business: try something new, analyze the results, fix problems, repeat as necessary. While it's a good method, it's also very time consuming and frustrating.

    "Outside of the Box" Legal Marketing

    Date: 05/20/2010
    One of the main reasons so many legal marketing strategies aren't effective is because they get stuck in a repetitive cycle of marketing. Learn how "outside the box" thinking can help your firm.

    How Any Lawyer Can Dominate Google

    Date: 05/15/2010
    You don't need a team of programmers to optimize your rankings on Google and other search engines. All you need is a basic understanding of search engine rankings and some creative writing.

    Using Your Legal Marketing Campaign to Target Your Perfect Client

    Date: 05/06/2010
    A professional baseball team wouldn't post recruitment flyers on utility poles when they're looking for their next star player. Why should lawyers stretch their marketing efforts to unwanted clients?

    Top 5 Tips For Lawyers Who Want to Start a Successful Blog

    Date: 05/01/2010
    When creating your image as the legal guru to your fan base of clients, your blog is important. Getting your blog seen by your ideal client is also key to establishing your place in the sun.

    Client Follow-Up in Your Marketing Efforts Pays Off

    Date: 04/21/2010
    Client follow-up is important in your legal marketing efforts in order to land those ideal clients. Get more marketing tips for lawyers from Ben Glass and Great Legal Marketing.

    Help Me Rescind My Car Accident Settlement

    Date: 12/08/2009
    Be careful when you sign that accident "release." The insurance adjuster is under no duty to give you good advice and what you don't know may come back to haunt you. Most personal injury attorneys will consult with you, for free, to discuss your rights.

    Effective Time Management - Separating Entrepreneurs From All the Rest

    Date: 12/01/2009
    The end of the year is a great time for personal assessment. Many great entrepreneurs use this time of year to not only plan next year's journey but to make an honest appraisal of the last 12 months of our lives. As I look forward to 2010 I see a calendar that is almost overflowing as it is.

    "Free Consultation" - Is Not an Irresistible Offer

    Date: 11/10/2009
    An irresistible offer should be an important part of your marketing strategy. It should get the conversation started with potential clients. Find out how you can create an irresistible offer and why free consultation does not fall into this category.

    It's All in the Headline

    Date: 10/29/2009
    The headline is one of the most important aspects of any ad or website. However, many firms make the mistake of wasting this precious real estate. Find out how you can create an effective headline that gets the conversation started with potential clients.

    Trying to Say Too Much in Your Ad and Other Common Marketing Mistakes

    Date: 10/21/2009
    Many lawyers make mistakes when it comes to advertising. One of the biggest mistakes in lawyer marketing is trying to say too much with your ad. Read this article to find out how to create an affective attorney advertisement and avoid the common pitfalls.

    Thinking About Advertising in a New Or Different Media?

    Date: 10/15/2009
    A business owner has a ton of choices when it comes to which media to run their next ad in. Often, simply because of the number of choices available, they think about going into a new media. For example, they may try coupon advertising, Google AdWords, a billboard or a local specialty magazine.

    The High Cost of Defensive Medicine

    Date: 09/18/2009
    The "high cost of defensive medicine" is an argument made to support tort reform. How can we look at whether "defensive medicine" exists from a rational and objective basis?

    You Had Better Be Practicing Discrimination in Your Law Practice

    Date: 09/13/2009
    I am a runner. I'm a 51 year old marathoner. I can run a 4 1/2 hour marathon that puts me right in the middle of the pack for my age group. I run half marathons and 10k's as well. I run for fun.

    Clauses You Don't Want to See in Your Long-Term Disability Policy

    Date: 07/31/2009
    Many employer-provided, group-disability insurance policies have serious shortcomings that make benefits almost illusory. Which of these "hidden danger" clauses does your employer's policy contain?

    Goals and Success - How to Bridge the Gap

    Date: 07/09/2009
    What are your goals? Pretty big question, right? You've got goals in your professional life, your personal life, every aspect of life you have goals. You have to or what would be the point. If someone says they don't have a goal in something they're wrong and just haven't thought about it enough.

    Business Owners Can Make Themselves the Obvious Choice

    Date: 06/18/2009
    Most ads just 'shout' at prospects. You ad does not improve by being made bigger or more colorful if the message doesn't change. Here's how to ensure that yours ads don't get lost in all the noise.

    What Are Your EXCUSES For Not Implementing a Complex Marketing System For Your Law Practice?

    Date: 06/04/2009
    Here are the excuses and objections lawyers make about implementing and using a complex, multi-step, multimedia marketing system: (1) If I don't contact the client right away they will go to another lawyer--your system is too slow. (2) My clients don't want to read all that stuff. (3) I need to do the little cases for the chance to get the big case later on...

    How to Find the Best Personal Injury Attorney For Your Case

    Date: 03/23/2009
    If you have been injured in an accident, you may not actually need a lawyer. But, if you find that dealing with the claim on your own is too overwhelming, you'll probably want to at least consult with a nationally board-certified personal injury attorney in your area.

    Why Doesn't My Treating Physician's Opinion Matter?

    Date: 03/23/2009
    When a doctor declares you are "disabled" and can no longer work, is the insurance company allowed to ignore his opinion? The Supreme Court of the United States has held that a disability plan does not have to give special weight to the opinion of the treating physician. The Court says nothing in ERISA or the Department of Labor's regulations mandate that the insurance company give any special deference to a treating physician.

    Outrageous - Kid Drinks With Friends, Gets Hurt and Sues Friend's Mother

    Date: 03/12/2009
    This outrageous lawsuit involves an underage drinker who gets into a car with a drunk driver and is paralyzed in the resulting accident. He sues the parent who was at the home where he was drinking, although she did not know he was drinking in her home. She has to pay $2.5 million settlement. Why should the responsibility for this accident lie with this parent?

    The Billable Hour - A Bad Business Model For Lawyers

    Date: 01/06/2009
    Most lawyers use the "billable hour" as their fee pricing model. Its a bad business model and may subject the lawyer to unwarranted ethical concerns.

    Myths Your Neighbors, Friends, and Other Lawyers Tell About Long-Term Disability Insurance Claims

    Date: 09/12/2008
    When you think about filing a claim for disability under your employers group long term disability plan, you will get advice from friends, co-workers, human resources and maybe even some lawyers. Some of that advice can sink your claim.

    What a Webmaster Must Be Able to Deliver to Lawyers

    Date: 08/27/2008
    Lawyer marketing on the Internet is fierce. Here are 6 essentials you should demand from your webmaster in order to stand out in the crowd.

    What Personal Injury Lawyers Need to Know About Getting a Web Site Placed Well in Google

    Date: 04/28/2008
    Having a personal injury attorney website placed well on Google is not a matter of luck and it is not a function of how much money you spend. Rather, it is a combination of link sharing, age and most importantly, frequently updated, original content that is relevant to your practice area.

    Fight the Marketing Vultures - How Personal Injury Lawyers Can Improve Their Marketing

    Date: 03/27/2008
    Most personal injury lawyers are perfectly happy turning over their wallets to the Marketing Vultures (all those Yellow Page, Internet Directory, TV and Radio reps who's answer for all failed marketing campaigns is "you should have bought more!" In this article, lawyer marketing guru Ben Glass discussed the 11 mega mistakes that most lawyers make with their law office marketing.

    How a Professional Services Business Can Prioritize Marketing Resources

    Date: 03/24/2008
    Most professional service businesses willingly through their marketing resources at fancy advertising without really thinking through the process of how they can best attract a herd of people who find them interesting and who will allow themselves to be marketed to. This article discusses how to prioritize you marketing resources of time and money.

    A New View of Yellow Page Marketing

    Date: 07/08/2006
    Are the Yellow Pages a dying media? Is the Internet king? Not so, says attorney Ben Glass.
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