If you're a busy lawyer, you probably don't have the time to follow up with the dozens, or even hundreds, of prospective clients in your database.

The good news is that you can buy and install software that will automate this process for you, usually by engaging people who take advantage of a free offer on your website. Still, many lawyers are suspicious about automated email programs, wondering whether they'll be “blown off” by contacts who suspect they're being pinged by a computer rather than a live person.

It may seem counterintuitive to you, but the fact is that this doesn't make any difference!

Automation: It’s a Winning Strategy on All Fronts

First of all, half of your prospects won't even realize that a computer is sending them email; instead, they assume that you or your assistant is typing the messages. And it's not as if these messages are all that robotic in the first place; usually they consist of nothing more than “Thanks for ordering my free book! Did you know that it can be a complicated process to file a personal injury lawsuit in the state of California?”

Second, even if the prospect does suspect that the messages are automated, he won't much care; after all, people are accustomed to receiving newsletters via email, and they know that these, too, are “automated” to a certain extent.

What an automated follow-up system does for you, above all else, is to keep you and the name of your practice uppermost in the client's mind. By visiting your website, his person has already revealed that he is in need of an attorney; if your automated system regularly follows up with him, he may well pick up the phone and choose to speak with a real, live person.

Questions? Call the lawyer marketing mavens at Great Legal Marketing (888-791-2150) for a free consultation today!

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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