When I ask personal injury lawyers who they hope to target with their law firm marketing, they often give a non-committal shrug and say, "Well...I guess anyone who has been injured."

I'm going to suggest a new approach. I'm going to suggest that you choose your ideal client and market to that client.

Not everyone likes the idea of niche marketing. But, targeted marketing is a good way to set yourself up as a legal expert rather than a desperate lawyer who is chasing down any and every case.

Think about it. Are you happy with your legal practice? Are there cases you wish you were getting? Target your marketing to those cases. For instance, you could set up a separate web site targeted just to the clients you'd like to have.

Niche marketing has helped hundreds of lawyers to build their businesses. Yet, many attorneys worry that turning down clients will hurt their business. Don't be afraid to take a different view of legal marketing. Thinking outside the box is the only way to stand out from the crowd.

If you are ready to take the next step towards building a successful law firm, contact Great Legal Marketing at 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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