Good, snappy headlines have a way of persisting in pop culture for years, or even decades, after they're written. Here are two famous examples that may ring a nostalgic bell: “Ford to City: Drop Dead” and “Headless Body Found in Topless Bar.” Granted, these newspaper headlines were written well before the advent of the Internet, but you can be that if CNN.com or MSNBC.com ran them today, they would generate a near-100 percent click-through rate.

The same principle applies to the headlines you use on your law firm's website, or on your ad in the Yellow Pages. Most attorneys choose bland, generic, instantly forgettable headlines like “Hurt in an Accident? We Can Help!” or “Need a Lawyer? Call Dewey, Cheatham, and Howe Today!” These headlines convey absolutely nothing special, and will likely be quickly skipped over by potential clients.

If you really want to attract new business with your inbound media, you need to perk up your headlines and say something that stops the reader in his tracks. Check out these examples:

  • Is Your Doctor Making These Mistakes in Your Disability Claim?
  • How to Guarantee That You'll Lose Your Medical Malpractice Case
  • The Five Deadly Sins That Can Wreck Your Car Accident Case

People love lists, and they love learning things they never knew before—and these headlines are so effective that they may even be clicked through by folks who have absolutely no need for a lawyer, but are simply curious!

Questions? Call the law firm promotion experts at Great Legal Marketing today (888-891-2150) for a free consultation!

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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