A Major Misconception About Attorney Marketing (and why you are missing it)
Once a prospect makes contact with you, how long do you think it takes them to make a decision about who to hire as their attorney?
Most lawyers think that the hiring decision is made quickly and if they don't respond right now, they won't get the case.
From our own data and from the conversations we are having with Great Legal Marketing members, this is not true.
The best personal injury cases are signing fee agreements anywhere from 31 to 365 days after starting down our marketing system.
This means that if you are not marketing to them with a consistent, automotic, useful and interesting follow up marketing campaign, you are missing a huge opportunity.
So let me ask you: what does your marketing to a prospective client look like after day 31?
Those of us who have a well thought, ethical and effective marketing campaign are marketing to these prospects in a vacuum. You are quitting way too early.