Attention Attorneys: It’s Time to Learn to Be Interesting

In order to be interesting you have to first identify whom you are trying to interest. Think about it. What would make you interesting on a first date is very different from what would make you interesting in a job interview.

In both those situations you are marketing yourself to a specific audience and your tactics change for that audience. The same principle should be true of your law firm marketing techniques.

Identify whom you are trying to attract and tailor your legal marketing campaign to appeal to that person.

Let's assume, for example, that you are trying to appeal to people who have been seriously injured in an accident. What would interest them? That population of potential legal clients may be interested in whether you are compassionate, aggressive, knowledgeable and successful. Accordingly, your attorney marketing strategy should answer their potential questions about a personal injury case in a way that showcases your compassion, determination, experience and past results.

There are some common qualities among interesting attorneys.

While your lawyer marketing plan should cater to the interests of your target audience, it is important that you first attract that target audience. Generally, your legal marketing content should be exciting and welcoming. Leave out the dry, boring, legalese, and write in an approachable manner that your clients want to read.

For more information about effective legal marketing techniques, please browse our website and read our FREE publications. Additionally, we invite you to contact us at 703.591.9829 to learn more.

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