Attorney Marketing with Goods: 3 Tips for Promotional Advertising

• Identify your target audience. Decide whom you want to provide your promotional items to and what kind of items that group might want. For example, are you providing items to a networking or referral group or directly to prospective clients?
• Identify how the target audience will use the item. Where are they likely to use it? Will the item be used often and/or in a location that will make them think of you if they need a lawyer in your field?
• Set the tone. What message do you want to get across and how do you want to do it? Are you trying to emphasize a specific and unique aspect of your experience, are you emphasizing your compassion, or something else?