Once potential clients have reviewed a law firm’s attorney marketing website and reached out and contacted the firm, a package should be sent out that earns the trust of the individual. This can be done using an effective legal marketing tool referred to as the “shock and awe” package. The intent of the package is to shock and awe the potential client with valuable content in all forms of media. The potential client then begins to view the attorney has the trusted, go-to source for legal information. This increases the odds that the individual will hire the law firm to assist with his or her legal matter.

Unfortunately, the shock and awe package is expensive. The packaging itself is likely to be large and bulky, increasing the costs to the law firm. However, this expense is well worth it. The following is a list of reasons for taking on this upfront cost in the hopes of gaining new clients:

  • Every potential client absorbs information in a different manner. Some learn best by reading, others by listening, and still others by watching. Therefore, it is vital to send every client resources in a variety of forms, despite the cost.
  • The sheer size of the package contributes to the “shock and awe” factor. By providing so much valuable information, the law firm presents the image of having a vast amount of knowledge.
  • The transaction value of every case is very large. When a new client hires the law firm, the upfront cost of assembling and mailing the package becomes trivial.

To learn more about the best marketing for lawyers, contact the attorney advertising experts at Great Legal Marketing. For more information, fill out our online form or call our office at 703-591-9829. 
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