Traditionally, the holiday season is a slow time of year for law firms. However, legal problems don't go away during the holiday season. In fact, the holiday season can create its own legal problems. Here are some examples:
  • Personal Injury: Drunk driving accidents peak during the holiday season. Shopping mall accidents also increase as shoppers crowd in to take advantage of sales and bargains.

  • Family Law: Divorced parents may disagree about holiday custody and visitation arrangements.

  • Criminal/DUI Defense: Drunk driving rates go up during the holiday season.

  • Bankruptcy Law: Consumers struggle with post-holiday bills.

You can be proactive by addressing these immediate legal issues on your law firm website and in your newsletter. Possible topics include:

  • Injured in the mall on Black Friday: do you have a premises liability claim?

  • Five things you should do if you are stopped for DWI after your company's Christmas party.

  • Who has custody during the holidays?

  • Can't pay your holiday bills? Here are some options.

In-depth articles about these topics can provide valuable information at a time when many people assume no lawyer is available to help them. Make sure you mention your availability. This is effective attorney marketing for the holidays.

For more law firm marketing tips that really work, contact Great Legal Marketing at 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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