If you have just lost a case in front of a judge or jury, it's natural, upon hearing the verdict, to cast around for someone to blame: your expert witness, say, who wasn't as convincing as he could have been, or an opposing lawyer who used what you consider underhanded tactics to sway the result, or even the judge, who dismissed key evidence and ruled against you more than was absolutely necessary.

In the heat of the moment, you may even express your misgivings to your client, who will be even more thunderstruck than you are at the disappointing outcome of his case—and whose own first instinct will be to blame you for losing!

As you may have guessed by now, it's never a good idea to tell your client that other people are to blame for a failed lawsuit. What your client wants to hear is that you take full responsibility for the outcome, and he may (once he calms down) even be willing to be led through a calm, dispassionate analysis of where the case went wrong, and what could have been done better. But if you say things like “that judge has never liked me” or “that third lady from the left in the jury box—she really had it in for us,” your client may nod and agree, but inwardly he'll already be thinking of hiring another lawyer to manage his appeal.

At Great Legal Marketing, we know that the most successful lawyers are the ones who take responsibility for both their own successes and their own failures—they don't point their finger at third parties, but roll up their sleeves and vow to do better the next time.

Want to learn more? Call our lawyer marketing experts at 888-791-2150 for a free consultation today!

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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