Consumers are Changing, So Should Your Legal Marketing Tactics

Last Sunday marked the close of the NFL season. Countless football fans watched as the Pittsburg Steelers and Green Bay Packers vied for the title of Super Bowl XLV champs.  Not only was this Sunday highly anticipated because of the game, many people couldn’t wait to watch the Super Bowl ads.

We wrote extensively about Super Bowl marketing last week as the game approached. What we didn’t touch on was the response of consumers. As commercials were played on the television, people were tweeting their opinions on Twitter and posting comments on Facebook. Many more were looking to YouTube for a replay of their favorite commercials.

Social Media Must Be Incorporated Into Your Legal Marketing Campaign
The fact that social media became such a major element in last Sunday’s event, should tell you something as a legal marketer. People are using social media more and more to find information and express their opinions. They are also using social media to get advice from friends regarding products, services and more.

To stay competitive, you have to incorporate social media into your legal marketing campaign. That means you need to create accounts on Twitter, Facebook, YouTube and other social media sites. But that’s not all. You also have to be an active participant by posting content, making comments and monitoring conversations of your potential clients.

You can learn more about social media marketing in our articles:


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Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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