Dedication Pays Off in the End

It's a lesson we hear all the time in life: hard work and dedication pays off in the end. It's a good lesson to pay attention to, because it's true for pretty much everything I teach about legal marketing. Besides, if everything about legal marketing came easily, we'd all be successful lawyers and I'd be out of a profession (well, my Great Legal Marketing profession, at least)!

I'm never reluctant to admit that niche marketing takes serious dedication to make it work in the long run of your legal marketing. This idea isn't for everyone, especially if you're the nervous type who needs big volumes of clients and cases to feel that your law firm is successful.

It comes down to quality versus quantity. You can have 100 clients with small cases and tons of issues to deal with, or 10 clients with big value cases that don't eat up your free time. The choice is up to you, and some lawyers are perfectly happy with a huge caseload because it makes them feel important.

Then there are the lawyers like myself, who love my profession, but also love my family. I want to spend time on both parts of my life: Ben the lawyer and Ben the family man. So I dedicate myself to structuring my lawyer advertising into niche marketing, I only look for the clients that will allow me to afford to keep my legal business afloat, provide for my family, and not eat up my free time.

There was no magic 24-DVD set I had to order and watch, no marketing scheme I had to buy into to get someone to design ads for The Yellow Pages and radio. It didn't take someone with a degree in marketing to figure this out ... all it took was dedication to the legal marketing systems I decided to implement.

Being stubborn paid off in my case, because I was determined to make my plans work and reach the lifestyle I wanted. I can spend time with my kids, I can run marathons and I can run my law firm. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a complimentary report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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