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11/17/2008
Ben Glass
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Deliberate Systematic Branding--Lessons from American Idol

No matter what you may think of Ryan Seacrist or American Idol (I'm not a fan) you should probably read the article that appeared in this Sunday's Washington Post.

He's famous now but he wasn't always... yet he went about a very deliberate, well thought out, strategy for making himself famous. It's a strategy any lawyer could follow.

Read the article at the Post here.


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