Don’t Be Afraid to Turn Down Business

We'd never get any sleep if we took every case that came knocking at our office door. That's why I stress to only devote your precious work time to those big cases that matter, and leave the smaller stuff to new lawyers who need the experience.

One hassle that you may run in to as your legal marketing methods result in tons of new client leads, is that you may find yourself having to sift through the referrals to find those ideal clients you want to work with. There's a way to remedy this, and it's as simple as targeting your ideal client and creating a marketing campaign that appeals specifically to them. 

You need to actively market to your ideal client, not all clients, because you're not willing to represent everyone, are you? Of course not. You want the big cases that bring in the large settlements and the good case results that keep you in business. I know, this sounds greedy and borders on that "money-grubbing lawyer" stereotype, but remember that no one should be in the legal profession if they're not in it to grow a business.

Legal work, as rewarding and charitable as it can be, is still a profession and you need to still run your cases as accounts rather than services. Your clients are your customers, and to keep a business afloat, you need good quality customers who bring in the revenue to run your office. 

Don't be afraid to be selective when looking for new clients. As a business owner you should be focusing only on the clients that grow your business, and not having to worry about turning away clients that aren't worth the hassle.

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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