Don’t Hide Your Competition, Flaunt It

It's easy to say you're #1 when there's no one else competing against you. Saying "hey, I came in first place!" loses some of its impact when you realize that there was no one else running the race. The fact that you have competing lawyers in your area helps your own legal marketing and business by providing another entity to be compared to and surpass.

When you lack a competing law firm you generally have no incentive to really keep on top of your game - your clients will come to you regardless, because there's no one else. When you have competition in your niche, or even just your practice area in general, that spurs you on to become even better. Competition drives excellence.

Showing your clients that there are other comparable law firms and that they work in your same practices lets your clients know that while you're not the only option, you're the best option for their legal needs. Of course, you need to prove that, but you should already be doing so with your consumer guides, credentials, and testimonials.

Your competing lawyers can do a lot more for your legal marketing than you think. Don't consider them an enemy to your business, learn how to connect to your competitors and fuel your client flow. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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