Don’t Launch a Legal Marketing Campaign Without a Plan!

A successful, entrepreneurial attorney is someone who has made the commitment to establishing clear goals and implementing efficient, detailed strategies-including a lawyer marketing campaign-that is supportive of those goals. This applies whether you are a member of a small personal injury practice in Georgia, or partner at a large class action firm in California.

Let's say you're preparing for a first-time road trip from northern Maine to the Grand Canyon with your 3 kids, spouse and the family dog. You wouldn't hit the road without consulting a map and planning out your journey. No way! Unless you want to wind up driving in circles through the desert while listening to your kids complain and the "low gas" light blinking on your dash, you would establish a strategy before you even left the house. Flying by the seat of your pants may work for a leisurely Sunday afternoon drive, but not when so much is at stake.

So why would you approach your lawyer marketing campaign in a casual, "let the chips fall where they may" attitude? There is a time and a place to let your free spirit loose and running your business is not one of them. The more efficient you are in planning your lawyer marketing campaign, the more likely you are to achieve your top marketing goals; finding the right clients and landing the high profile cases that you want. Not to mention running a business that allows you enough free time to plan those family road trips.

Don't waste time and gas (i.e. money) driving in circles in the desert with no clue of the direction you need to take to reach your destination. Before you set out on the road of your marketing campaign think about what you are trying to achieve, and specifically, the kind of clients you want to attract and the cases that you need. 

Learn why you should focus on how to find high-profile cases and clients as part of your lawyer marketing strategy by visiting my library. 

Stop wasting your time on marketing campaigns that lack focus and planning! My book, Great Legal Marketing, is designed to give lawyers the tools they need to develop a marketing campaign that attracts the "perfect" clients. But you don't have to wait for the book, order my Free Report and CD about how to stop marketing like every other lawyer on the block and grow the kind of practice you can be proud of while still getting home on time for dinner. 

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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