Effective Video Marketing Isn’t As Hard As You Think

Lawyer marketing is not stagnant.  It changes constantly and if you want to remain competitive, you have to stay on top of the trends.

Online video is changing the way that lawyers market.  Web video is now one of the greatest and most effective ways to capture the attention of your target market.  Need proof? YouTube, the largest video website, averages about 2 billion views a day.  It is estimated that about 24 hours of video are uploaded every minute.  People are looking for quick answers, which is why they are turning to Web video.

The Benefits of Video Are Endless
Online video is working for many reasons.  When you create a video that talks about an important topic to your potential clients, you are able to build trust and establish yourself as an expert.  Those aren’t the only benefits, though. Web video allows people to feel like they know you and in a way, pushes you to a celebrity status in their eyes.

Don’t Sit Back and Watch Your Competitors Take Your Business
As a lawyer, you have to jump on this opportunity.  If you don’t, you will be left in the dust as your competitors grab the cases that you want.  The good news is that online video is not that costly or difficult.  You can do it yourself by purchasing the correct equipment and software.  Another option is to hire a company to do it for you.  There are many great video production companies that specialize in Web video.

Learn More At Our One-Day Event

We will be discussing this topic and a whole lot more at the upcoming “No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010.  For more information, visit GLMRescueMission.com.  Space is very limited.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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