Short of an in-person interview, video is the best way to convey yourself through your website on that urgent, person-to-person level that will differentiate you from all the other law firms vying for a client’s business.
Done correctly, attorney website streaming video allows you greater access to potential clients, too. They can get a sense of you with just a click. There is virtually no further commitment or additional resource investment for the viewer, and they can watch the video outside of business hours.
In a website attorney video, you can give viewers a stronger sense of your legal style and personal energy. You’ve cultivated a specific air of confidence and professionalism, and video allows you to convey that much more directly than text. Viewers will, in the course of watching your videos, become familiar with you, your voice and your mannerisms.
If you’ve also managed to give them information they find useful, that viewer will be much more likely to reach out to your firm than any of the faceless others.
Learn more about building an effective personal injury law firm marketing library by talking to the experienced consultants at Great Legal Marketing. Call us today at (703) 591-9829.
Check out our website for more educational marketing tips, and ask for your FREE full chapter preview of The Great Legal Marketing Book by lawyer advertising strategist, Ben Glass.