Hiring a professional ghost writer is an efficient way to update your legal website with quality content while freeing you to focus on practicing law. While many attorneys are able to see the merits of hiring a ghost writer to assist with their legal articles, blogs, and practice area pages, not everyone realizes how to go about hiring the right individual. The following is a list of tips to guide you in your search:

 

  1. Look for companies or freelancers specializing in legal writing. There are many companies and individuals who write content exclusively for law firms.

  2. Review samples of the writer's previous work. This is especially important because hiring a ghost writer is an investment in lawyer marketing.

  3. Consider whether the writer has experience writing for your practice area. You may be able to find a ghost writer who has written articles specifically relating to your target clientele.

  4. Interview the writer so that he or she can get an idea of who you are and the messages that you want to deliver. Keep in mind that while you are hiring the individual to do the work behind writing the content, it is your name which will be associated with the content. It is important to help the writer understand your law firm values and goals.

  5. Always remember that the job of the ghost writer is to write quality, professional content, ready for you to insert your own personal touches before publishing.

 

To learn more about finding a ghost writer to assist in your lawyer marketing campaign, contact the experts at Great Legal Marketing by calling our office at 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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