The answer may be all of the above. The key to successful legal marketing through social media is to find a balance between sharing your expertise and showing your personal side. Potential clients want a lawyer who is experienced and knowledgeable, but they also want someone they can connect with, especially if they are going through a difficult time. By providing a bit of personal touch, you can show that you are someone who has the expertise and that you can be trusted.
Make your posts a mixture of professional and personal, but don't confuse personal with private. Don't grumble about your workload or your aching back. No matter what your credentials, negativity and too much information are seen as unprofessional.
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