Okay. You’ve read our articles on how to write a legal guide for your law firm, and you know that these guides are fast becoming an industry standard. However, it’s taking all the time you’ve got to keep up with the demands of your business. How can you be sure your firm’s free book will bring in the clients you want?

Here are just a few reasons that writing a legal guide for clients works:

  • Speed. If your book is available in an electronic format, it can be sent instantly to your customers. They can begin reading up on their case immediately, and you have the means (their email address) to follow up with them in the next few days.
  • Focus. Your book should provide insider information on a specific aspect of your clients’ cases. Targeting a subset of your chosen practice area will allow you to appeal to the clients you want most.
  • Trust. Providing free information when they need it most builds your credibility with your clients. Through your knowledge of the subject, they may not trust “lawyers,” but they will begin to trust you.
  • Subtlety. Your book should not be a pitch disguised as information: it should be information with your name on it. If you offer them information with no expectation, your clients will understand that it is their best interest to hire you.
  • Cost. Printing a copy of your book is time-consuming, and shipping it out is both slow and expensive. An e-book, however, can reach customers immediately—and for a fraction of the cost to your firm.

Successful legal marketing doesn’t end with your book. Web marketing is constantly evolving, and you need to change with it to stay in the game. Call 888-791-2150 today to reserve your spot at our next conference, or download a free sample chapter of our Great Legal Marketing book.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
2 Comments
Great to hear Deb Pearl. We've been teaching this strategy to solo and small firm lawyers for over a decade. Glad our ideas will help the The Rainmaker Institute come up with something new. Does the Rainmaker Institute also teach the "SEO tactic" of posting comments on high performing websites with non-relevant URL's to drive traffic back to a lower performing website? That tactic is about a decade old. Such amateurs. Some lead, some follow. Thanks for checking out Great Legal Marketing for ideas!
by ben Glass October 7, 2017 at 09:37 PM
The company I work for has been looking into writing a legal guide to help customers. That is a great idea to make it in an electronic format. That would be really easy to send out to our customers! Thanks for the tips! https://www.rainmakerretreat.com/try-for-free/
by Deb Pearl October 6, 2017 at 10:28 AM
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