Get Geographic with Your Legal Marketing

Who doesn't love it when something feels like it was made specifically for them? Customized items are everywhere, and the personalization of goods and services is a growing trend. Internet use is becoming more about customizing your browsing experience for your preferences because consumers like it when websites feel like they were designed just for them.

Amazon does this quite well. When you're logged in, they use your wish lists, past purchases, and recent browsing history to suggest similar products you might be interested in. This isn't just a lesson in selling similar products to consumers, this is a lesson in relevant advertising to your clients.

Some of the automated customization programs on these websites are so advanced that they use your IP address to determine where you live. Then the ads you see are targeted toward your local trends. Florida viewers see ads about hurricane-proof windows and sunscreen, while Alaskans get discounted down jacket sales and snow tire deals.

Local customization for the Internet, also known as geo-targeting or geo-specific marketing, is getting to be quite popular nowadays. You don't need a fancy program to track and decipher IP addresses; all you need to know is where you want your legal marketing to reach. If you're a lawyer in Fairfax, VA like me, you can start plugging in those local keywords like George Mason University, Van Dyck Park, and Fair Oaks Mall to generate leads to your website.

Playing to the interests of your local market helps drive up your web traffic and establish your ties to the local community. Learn the hot topics around your area and develop your legal marketing to include them. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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