4/14/2012That big check you write the Yellow Pages every year? It might be time to channel those funds elsewhere.
Let’s look at it this way: you want to do everything in your power to target an effective and effecting attorney advertising campaign for the sort of clients you want most. You’ve spent thousands of dollars building a website with expert content; you’ve focused your practice on the sort of caseload that works best for you.
In the hopes of making initial consultations as productive as possible, you’ve built accessible content to educate quality prospects on key aspects of their case before they call. It’s working: you’re seeing a great return on your efforts.
But you’re still getting all kinds of aggravating calls from prospects who only ask “how much do you charge?”
Where are these calls coming from? Chances are they are from people who’ve dropped open a phone book and started dialing.
What’s worked better for you, over your years in practice? Targeting clients with emotionally compelling, informative marketing techniques, or running expensive ads in the Yellow Pages?
The clients who provide the best return for your firm are usually the ones who have the initiative to seek out a specialist in the practice area they need from the start. They do research on their options before they start calling. Informed decisions are important to clients like this, and that will make them infinitely more productive to work with.
Prospects who’ve only reached you in a round of phone book roulette are more likely to be a sap on your resources from the start.
Ready for some fresh ideas for personal injury attorney marketing? Call the experts at Great Legal Marketing. Make your small law firm advertising work for you by calling (703) 591-9829 today.
Find a full chapter preview of The Great Legal Marketing Book by the small law firm marketing expert, Ben Glass, at our website—along with many other resources, available to you FREE.
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