Getting Legal Marketing Inspiration From Other Businesses

Don't make the mistake of believing that the only people who know anything about legal marketing are lawyers themselves. In fact, most lawyers know NOTHING about marketing, and that's why a lot of lawyer advertising is so generic. There are many aspects of marketing which all types of businesses can benefit from, no matter if you're a lawyer or a plumber.

I hear "But that won't work for my business, I'm a lawyer" all too often. I'll let you in on a little secret: we're still part of the service industry. We offer our legal services just like a car mechanic offers their repair services. In the end, the only real differences in our businesses are the uniform we wear and the materials we use. We still service clients' needs, and we still have to market to them in much the same way.

That's why you can (and should) look to other successful professionals who may not be in your actual industry. Doctors, electricians, florists; they all rely on clients to stay in business, just as your law firm does. When you see another business using a clever, successful marketing strategy, take it and find a way to make it work for your own law firm.

When you adopt the "I can make this work for me" mentality, you'll find that generating new legal marketing ideas is easier than you thought. Successful entrepreneurs don't dismiss a good idea; they figure out how to make it work for them.

When you find yourself running out of lawyer advertising steam, it may be time to recharge your legal marketing batteries. My article talks about the importance of keeping an energetic focus on your legal marketing, as well as tips on how to improve your attitude toward your work.

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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