Every day, the typical person carries around a wide variety of disparate thoughts in his head, some of which pertain to the way he makes a living. If you're a lawyer, these stray thoughts may be along the lines of:

  • ”Gee, there were a lot of people watching videos on their smartphones on the train this morning. I wonder if there's a way to tap into that market?”
  • ”I'm tired of spending two extra hours a day at the office catering to small clients. My time just isn't worth the effort I'm investing.”
  • ”Maybe if I branched out into a related area of the law, I can hammer down on that specialty and learn how to get personal injury clients with better-paying cases.”

Thinking about where your business is headed is a necessary activity; what really matters, though, is what you do with these thoughts once they've popped into your brain. You can literally spend an entire year grousing to yourself about your low-return clients and your need to specialize in a more lucrative area of the law, but if you don't write these goals down (even if they're only half-formed) you'll never make any headway on them.

What you choose to jot down on a legal pad, or post on your bulletin board, doesn't have to be grammatical or even entirely logical; think of it as a starting point for more intensive cogitation.

At Great Legal Marketing, we know how difficult it can be for lawyers to objectively think about their practice and write down their goals and aspirations for the future—and we can teach you how to do this like it's second nature. Intrigued? Call our legal marketing professionals today at 888-791-2150 to find out what we can do for you!

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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