It’s understandable that you would want to get the most out of your advertisements. Radio airtime for bankruptcy lawyer marketing is costly, and honing your message will allow you to save hundreds and possibly thousands of dollars—profits that will go to waste if you don’t go the extra mile to appeal to your customers.

Before your ad goes live, consider making these three moves to improve your marketing:

  1. Promotional gifts. Stations often have giveaways and contests for listeners, and sponsoring one of these can be an effective bonus to your ad. T-shirts, key chains, and a copy of your book packaged together with a gift basket for the winner will get your name and message into the community even when the station is off the air. In return for the gifts, many sponsors will get their businesses mentioned on-air by the DJ for free.
     
  2. Get tracking. It is vital that you have a system in place to track your ad’s responses before the campaign begins. Without a direct response system to track your incoming customers, you will have a hard time knowing whether or not the profit the ad generated was worth the cost of the promotion.
     
  3. Assign a manager. You can’t be everywhere at once, and keeping up with your firm’s marketing is a full-time job. You must designate one point person who can oversee the campaign, either within your staff or by hiring an outside consultant. He or she should be able to explain the tracking results, and analyze the data for best use of your ad budget, and be tasked with coming up with new ideas.

If you’re ready to take your marketing to the next level, we can help. Call 888-791-2150 today or click the link on this page to download a free sample chapter of our Great Legal Marketing book.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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