Great Legal Marketing Strategies Save Money

One of the biggest risks most lawyers associate with new legal marketing methods is the cost involved. They're afraid they'll sink all this time and money into a new strategy only to have it not produce nearly the amount of response they were hoping for.

While, yes, a poor return on your investment is always a risk no matter what the venture, I can tell you one thing: my Great Legal Marketing methods are designed to help eliminate that financial risk.

I'm not making any guarantees, after all, I am a lawyer, and I know words are strong. What I'm telling you is that if you look at our methods logically, they're much more cost-effective and flexible than traditional legal marketing methods.

Let's compare an ad in the Yellow Pages and a batch of geo-specific articles and blogs on your website (a highly advised strategy from GLM). Your ad will potentially appeal to hundreds of clients all looking for legal help of some sort. Out of these 100, you may get 2 or 3 that are strong leads, but you've spent thousands of ad dollars on those other 97 or 98 clients that you had to take the time to refer elsewhere.

Meanwhile, the geo-specific website content is grabbing you those same 2-3 clients that are specifically looking for a "slip and fall Fairbanks injury attorney" without you having to weed through tons of other clients to get to their case. The price to reach those 2-3 clients with geo-specific, targeted marketing is much lower than the broad spectrum advertising of days past.

I've got an article in my library that talks more about taking risks with your legal marketing and it goes further into alleviating your financial fears. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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