Before you can decide whether it is time to change your radio attorney marketing campaign, you have to know how your current radio legal marketing campaign is working. Assuming that you have been monitoring your radio marketing ads, it is advisable to make changes to your marketing efforts over time.

What Specific Changes Can I Make to My Radio Lawyer Marketing Efforts?
The answer, of course, depends on what parts of your radio law firm marketing strategies are currently working well. For example, you might consider:
  • Changing the frequency of your ads.
  • Changing the wording of your ads.
  • Running your ads during different types of radio programs.


How Should Changes to My Attorney Marketing Radio Strategy be Made?
Generally, it is important to only make one change at a time so you can accurately determine how well that change is working. Additionally, it is important to carefully consider which change to make. For example, if you are happy with the return on your radio marketing investment, then you might consider simply running your ad on additional days or on similar types of programs. However, if you are not getting the return that you had hoped for from your radio legal marketing campaign then you might consider changing the content of your ad.
Radio advertising is not an exact science. However, there are proven methods to maximize the effectiveness of your law firm marketing efforts. To learn more about effective radio marketing, please browse our website and call us at 703.591.9829 to learn more.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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