There are two very popular opinions of lawyers that either they are ambulance chasers waiting for someone to get hurt so they can swoop in to make cash, or they are poor, do-gooders working pro-bono to help every citizen in need, with no regard to their own lives. The good news is, as you know, you don’t have to be just one or the other. It is possible to be, and market yourself as, a good lawyer who helps people with their legal needs while making a living for themselves.


There is no point in law school where the authorities make you choose corporate, 80-hour-a-week lawyer, ambulance chaser, or environmental lawyer living in a shack by the train tracks. Lawyers never took an oath to sell out or sacrifice themselves in the name of law.

Good news! You can be a good lawyer, a good person, and still make a good living while doing it. You can run your law firm as a business and increase your income while helping people with legal problems.


Just because you decided to help people doesn’t mean you decided to be poor. You can still look at the black-and-red without selling your soul. This is your job, and it’s okay to want to increase your income. Cut losses, cut costs, increase efficiency, and improve your lifestyle, without sacrificing your morals, ethics, or life.


If you are looking for ways to increase your profitability as a law firm, contact Great Legal Marketing to find answers questions you didn’t even know you had. Take a look around, get a free chapter of our book, and keep looking if you’re interested.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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