Lawyer Advertising Stuck in the Dark Ages

One of the most common pieces of advice that "business experts" tell professionals is that they need to keep up with the latest trends in whatever it is they do. While in some respects this is sound advice, the details of the situation are a better indication of whether "tried and true" holds out over jumping on the latest bandwagon.

With lawyer advertising there's no clear-cut winner to whether you should stick to the old methods or try something new, because everyone's practice is different. If you've built your reputation on being the solid rock, "been there forever" sort of law firm and that's working for you, keep doing it. However, if you're seeing that the old methods of legal marketing aren't bringing you new clients, it's time to change your game.

Take a look at where you're advertising yourself now. Look at the oldest method, probably the Yellow Pages or radio. Is this method still working for you? If it's not, you may want to place some of your lawyer advertising eggs in a newer basket. 

If you're not receptive to taking risks and trying something new, Great Legal Marketing isn't for you. In the world of legal marketing you need to know when to finally drop those old lawyer advertising ways and forge ahead a new path where your competition has yet to brave.

My article on the history of lawyer advertising talks about the struggles we've gone through over the years to get to the great period we live in now. Your only real limitations to legal marketing are your state bar, your budget, and your entrepreneurial spirit.  

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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