We learn very little in law school about how to successfully grow and market our legal expertise as a business rather than just a practice. No one expects you to intuitively know anything about marketing and most of our brains aren't wired to think like a marketing genius. That's why marketing specialists exist in our world - to help businesses like yours take the stress out of legal marketing.
There are many types of companies that can give your legal marketing a boost or just help alleviate some of the tasks your system requires. A few examples are:
- Content Writers. They can do everything from writing your website articles to making sure your blogs have a steady stream of relevant content. The really great ones will even handle the posting duties.
- Phone Answering Centers. You provide them with all the vital information about your practice and they take client inquiries, direct them to the right people, get them the proper information and enter them into your database.
- Webmasters. You need a functional, updated website to be successful on the Internet marketing front. A good webmaster can keep you on the up and up with search engines, as well as capture those online clients for your contact list.
- PR Firms. They're like the one-stop-shop for all things marketing. Some firms do it all in house and some contract out to the individual client needs, but they're a single source for whatever type of legal marketing you're looking to do.
With all the professional help out there, there's no reason you should stress out over your legal marketing. For more information on ways you can stop worrying about your legal marketing, check out my article on the topic. A little work and effort now can pay off in the end.
There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider a step toward transforming your law firm into a successful and highly profitable business - 703-591-9829.