Legal Marketing Tip - Don’t Waste Time Explaining What You Are

You'll often see in other service industries where a company will brand itself as the expert in some aspect of their trade. It becomes almost a catchphrase or nickname for that company, and many of them use this to their advantage when marketing their services.

As a niche lawyer, you too can capitalize on this phenomenon and use it to stop wasting time explaining to a client exactly what you do. Your name and reputation should say everything it needs to about your practice. If you're the go-to guy (or gal) for OSHA workplace violation lawsuits, you'd better be marketing yourself that way.

Don't leave your clients wondering if you handle their type of case; TELL them that's what you do
. Your legal marketing materials should proclaim simply and effectively who you are and what you've niched your practice into. It's easier on your legal marketing efforts if you can concentrate your message on one niche rather than trying to work every aspect of your practice into a single campaign.

In most cases, your clients are looking for legal help to simplify some aspect of their life, whether it is the hassle of dealing with insurance companies after an accident, or the confusion of setting up a new business and contracts. The last thing you should be doing is complicating your legal marketing so they're not sure if you're the lawyer who they're looking for.

Properly marketing your niche legal skills is the key to simplifying your own marketing life. My article on niche legal marketing for efficiency can help you market your specialty to help reduce your marketing workload and still effectively promote yourself. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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