Let Your Lawyer Advertising Method Talk for You

When I see a lawyer using some of the newer legal marketing methods like online video I'm given the impression that they're serious about their business. It takes a lot of time and effort to jump into a new legal marketing venue. There's the danger of it just not working for your law firm, plus the time and money invested in starting a whole new lawyer advertising campaign.

I look at the lawyers that brave these somewhat uncharted waters and I think that they really must have confidence in their practice to take that leap of faith. It may come as a shock to your clients that you've got videos on YouTube. They're going to think, "Wow, they must be pretty successful if they're giving out information like this on the Internet."

While it's true that many Internet video creators are just normal people with cameras and a PC, you're a lawyer. Your clients generally expect you to be all business, paperwork and no free time to make videos. When they see you've got an informational series on your practice area available to watch on your website, they're going to see that you're a guru of knowledge and you're confident enough to make videos about it.

Your message isn't always what you say, but sometimes the way in which you say it. When the method you use to do your legal marketing draws attention to your name, you can help establish your reputation in your client's mind as "the lawyer" and not just any lawyer. I talk more about drawing attention with your legal marketing methods in my article, including how to place yourself in venues you may have never considered. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben Glass will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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