Marketing for Lawyers Should Be Unique

If you've got no concept of legal marketing or how marketing for lawyers works effectively, then your first instinct may be to look around and see what other lawyers are doing. This is how we've gotten to a point of pages and pages of Yellow Pages ads for lawyers that all look exactly the same. If you copy what everyone else does you are playing roulette with your marketing - hoping that when your client tosses the ball it lands on your number.

Don't get me wrong, looking around is a good thing. See what others are doing. If it's working for them, great - take it, improve it and make it unique to you and your practice. You look to others for inspiration, not answers. It's up to you to research attorney marketing strategies and find out what will make you stand out.

Remember that you are NOT a commodity
. Your skills are unique and your legal marketing should be too. While the other ways of marketing for lawyers are out there screaming "pick me, pick me!" with their ads, break free from the standard. Offer your potential clients something besides yourself - your information package, your book, your CD and so on. Clients love getting something besides a sales pitch when they're looking for a new attorney.

Standing out from the normal marketing for lawyers is only part of how to be successful in your journey to becoming a lawyer entrepreneur.


There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider it a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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