There are a lot of problems with these commercials. For example, you can pretty much swap out the name of the law firm and the lawyer and not much would change. You would still have the bookshelf in the background and the same message. Another issue with this type of ad is that it often doesn’t speak to the specific questions going through the consumer’s mind. The consumer already assumes that the lawyer will fight for him or her, so why spend the time explaining that?
If you are a personal injury lawyer, here are some marketing ideas for you that will help you stand out in the minds of your prospects:
- Develop a free, enticing offer. Write a book, shoot a video or put a report together that provides helpful information to your potential clients.
- Create ads and/or a website that promotes your free offer. The goal is to get someone to contact you for your free offer.
- Implement a systematic follow up marketing campaign. Stay in constant contact with your database (your database should consist of people who responded to your free offer, as well as past and current clients).
We’ll be talking about these marketing ideas and more at our "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010. For more information, visit GLMRescueMission.com. Space is very limited.