Marketing Is Most Important

We must accept that marketing/practice building is the most important thing you can do in your practice.  Now, I know we all think our business is different, and we went to law school, many of us, in order to be able to help people.  I am not disagreeing with any of that, but you are running a business.  Michael Gerber, in E-Myth, says "Look, it is a myth to think that just because you can practice law you can run a law business."  You have to get good at a lot of different things from being a manager to being a marketer to being, in our case, a trial lawyer.  I am sure you would agree with me that you can be the best lawyer in the world but without a steady stream of new cases coming in your door it is like having a big fancy car in the driveway with no gas.  Yes, marketing and practice building are the most important things you can do in your practice.  Without them, you have no practice.

-Ben Glass
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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