Blog Category:

Marketing Strategies for Lawyers

2/20/2012

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Six Tips: How to Get Personal Injury Clients Using Radio Advertising

For attorneys wondering how to get personal injury clients, radio advertisements are an excellent tool. View this page for six valuable tips.

2/16/2012

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Ten Tips for Creating the Best Law Firm Taglines

Struggling to create effective law firm taglines as part of a legal marketing campaign? View this page for ten helpful tips.

2/15/2012

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How Press Releases Can Help Your Bankruptcy Law Firm Marketing

Effective online bankruptcy law firm marketing requires frequent content updates. View this page for more about how press releases are a valuable tool.

2/14/2012

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Using Google AdWords Reports for the Best Marketing for Lawyers

The best marketing for lawyers takes advantage of the free Google AdWords program to monitor the success of its advertising campaigns. View this page for more.

2/13/2012

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Key Characteristics of an Innovative Legal Marketing Landing Page

When someone clicks on your ad, it is vital to the success of your innovative legal marketing plan that the landing page be effective. View this page for more.

2/12/2012

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Personal Injury Attorney Marketing: Making the Most of Linking

Searching for information about how linking can improve personal injury attorney marketing? View this page for eight helpful tips.

2/10/2012

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Seven Tips for Incorporating Title Tags into Lawyer Advertising Ideas

Title tags are an excellent way to improve the success of your lawyer advertising ideas. View this page for helpful tips on writing the best title tags.

2/3/2012
Ben Glass
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For Great Legal Marketing, Beware of Negative Keywords in your Groups

Negative keywords are words that not only do not help legal marketing, but can hurt a campaign. View this page for an overview from Great Legal Marketing.

1/26/2012
Ben Glass
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What Kind of Promotional Items Should I Use for Lawyer Marketing?

Learn how to pick the right promotional lawyer marketing items for your law firm to target the clients you want.

1/25/2012
Ben Glass
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Setting Expectations Through Law Firm Marketing

Setting clear expectations is important to the satisfaction of clients and the attorney alike. View this page for more on law firm marketing.

1/24/2012
Ben Glass
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Legal Marketing: Converting Contacts into Paying Clients

Potential clients are not always ready to hire an attorney immediately. View this page for how to turn those individuals into paying clients over time.

1/23/2012
Ben Glass
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10 Reasons Why Dilution Campaigns Can Benefit Attorney Marketing

A dilution campaign can be a helpful attorney marketing tool when faced with negative online reviews or posts. View this page for more information.

1/23/2012
Ben Glass
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Law Firm Marketing: Making Monthly Contact a Priority

Remaining present in the minds of potential clients is vital to law firm marketing. View this page on ways to make contact efficiently.

1/22/2012
Ben Glass
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How to Maximize Lawyer Marketing on TV

Lawyer marketing on TV is an expensive and competitive endeavor. Learn how to optimize your TV marketing strategy to gain business for your law firm.

1/20/2012
Ben Glass
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What to Do When You’re Lawyer Marketing is Damaged by Online Reviews

Was your law firm the subject of a bad review or posting that is harming your reputation? View this page for options to protect your online lawyer marketing.

12/28/2011
Ben Glass
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Make Sure Staff Furthers Law Firm Marketing with Good Customer Service

Learn several tips for making sure that your law firm staff provides excellent customer service and thereby furthers your law firm marketing goals.

12/27/2011
Ben Glass
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3 Reasons Why You Need a Lawyer Marketing Book Now

Learn the most important reasons why you need to write a book, in addition to a lawyer marketing blog, as part of an integrated attorney marketing campaign.

12/27/2011
Ben Glass
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How Many Phone Numbers Does One Lawyer Need for Attorney Marketing?

Learn how having more than one law firm phone number can help with your attorney marketing strategy and how you can use the information to get more clients.

12/26/2011
Ben Glass
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Successfully Managing Comments on Your Law Firm Marketing Blog

What should you do when someone comments on your law firm marketing blog? Learn how to handle comments effectively and use them as a marketing tool.

12/25/2011
Ben Glass
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5 Benefits to Word-of-Mouth Legal Marketing

Candid social networking feedback about your law firm is a valuable and inexpensive form of legal marketing. View this page for more information.

12/24/2011
Ben Glass
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How to Find Topic Ideas for Your Law Firm Marketing Books

Searching for topic ideas for your law firm marketing book? View this page for helpful tips on finding topics relevant to your target audience.

12/22/2011
Ben Glass
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Lawyer Marketing: Evoke a Positive Response from Visitors to Your Website

Gaining a positive reaction from visitors to a lawyer marketing website is essential to the overall success of the site. View this page for helpful guidelines.

10/28/2011
Ben Glass
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Lawyer Marketing Offering a Free Consultation: Everyone’s Doing It

Lawyer marketing advertisements must have a call to action to inspire potential clients to contact the firm. View this page to learn effective calls to action.

10/27/2011
Ben Glass
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Don’t Be an Idiot: Use Direct Response Law Firm Marketing

Direct response law firm marketing is the key to gaining new clients. View this page to learn how to show clients that it is imperative to contact you.

10/27/2011
Ben Glass
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Making an Offer They Can’t Refuse in Your Lawyer Marketing Ads

Successful lawyer marketing leaves potential clients feeling they would be foolish not to contact you. View this page to learn how an enticing offer can help.


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