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Great Legal Marketing, Inc.

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9/19/2012
Ben Glass
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It’s Hard to Be the Best

Great Legal Marketing offers advice on how to come off sounding like the best lawyer in town, without being able to make the direct claim.

Category: Marketing Strategies for Lawyers

9/12/2012
Ben Glass
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Pros and Cons of Facebook, Twitter, and Google+ as Web Marketing Tools

Don’t know which social media sites are best for promoting your legal website? Learn why not all sites are created equal—and how you should use each one.

Category: Marketing Strategies for Lawyers

9/12/2012
Ben Glass
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Carving Your Niche in Successful Law Firm Marketing

Great Legal Marketing describes how to set your law firm apart from the rest while attaining more success through efficient marketing.

Category: Marketing Strategies for Lawyers

9/8/2012
Ben Glass
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Three Little-Known Facebook Tips Can Promote Your Law Firm’s Website

Are you getting the most out of your law firm’s Facebook page? Add these three easy tools to your page to increase your web traffic and bring in clients.

Category: Marketing Strategies for Lawyers

9/2/2012
Ben Glass
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What Video Can Do for Your Law Firm Online Marketing (That Text Can’t)

Will your visitors click away before reading your well-researched text? Keep your readers interested by adding informational videos to your law firm’s website.

Category: Marketing Strategies for Lawyers

8/25/2012
Ben Glass
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Behind the Blog Scenes: URLs, Categories, and SEO for Attorney Blogs

Want to write a law blog that will bring in clients and improve your search ranking? Don’t miss these vital tips about blogging for legal web marketing.

Category: Marketing Strategies for Lawyers

8/24/2012
Ben Glass
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How to Overcome the Lawyer Stigma through Marketing

Great Legal Marketing discusses how to overcome the ever-present negative stereotypes that go along with being a lawyer.

Category: Marketing Strategies for Lawyers

8/23/2012
Ben Glass
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Advertising Information in Law Firm Marketing

Ben Glass of Great Legal Marketing discusses how giving information away is better at selling a law firm that trying to sell the law firm itself.

Category: Marketing Strategies for Lawyers

8/21/2012
Ben Glass
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Dos and Don’ts of Marketing Headlines for Law Firms

Ben Glass offers advice on how to sell yourself and your law practice through online marketing headlines.

Category: Marketing Strategies for Lawyers

8/20/2012
Ben Glass
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Help, I Need Content! Where Can I Get Information for My Law Website?

Want to get free legal web content? You may already have it—you just need to know where to look. Here are a few sources of keyword-rich marketing content.

Category: Marketing Strategies for Lawyers

8/19/2012
Ben Glass
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Content for Website and Yellow Pages Marketing Ads

Great Legal Marketing offers advice on what to include in an advertisement for Yellow Pages or online marketing.

Category: Marketing Strategies for Lawyers

8/13/2012
Ben Glass
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Monthly Newsletters: Do This, Not That

Ben Glass of Great Legal Marketing discusses how (and how NOT) to write a monthly newsletter to keep in contact with potential clients.

Category: Marketing Strategies for Lawyers

8/11/2012
Ben Glass
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Ditch the Phone Number: Seeing Website Contact Information Differently

Frightened of Facebook? Overwhelmed by writing a guide for your clients? Find out why overlooking simple conversion tactics will cost you business.

Category: Marketing Strategies for Lawyers

8/2/2012
Ben Glass
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Five Keyword Mistakes to Avoid on Your Attorney Website

Find out what keyword mistakes you can avoid here from an attorney marketing professional to help increase the effectiveness of your attorney marketing efforts.

Category: Marketing Strategies for Lawyers

7/31/2012
Ben Glass
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How Education-Based Marketing Can Save You Time In The Office

There is a number of ways that education-based marketing can help you get more clients, but there are also ways it can help you save time once you have them.

Category: Marketing Strategies for Lawyers

7/29/2012
Ben Glass
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Common Lawyer Book Writing Mistakes: Using Legal Jargon

If you are writing a free, downloadable book for your attorney website visitors, be sure to choose a friendly, clear tone—and steer clear of legalese.

Category: Marketing Strategies for Lawyers

7/28/2012
Ben Glass
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Attorney Video Topics: Try Tying In A Current Event Or News Topic

Connecting a legal issue to a relevant, local, and interesting current event or news item is a great way to make a successful online attorney video.

Category: Marketing Strategies for Lawyers

7/25/2012
Ben Glass
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No Magic Bullet for Successful Marketing Campaign

Ben Glass discusses the fact that there is no simple solution for the complex problem of law firm marketing.

Category: Marketing Strategies for Lawyers

7/23/2012
Ben Glass
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Pros and Cons of Running Your Own Marketing

Ben Glass discusses the positives and negatives of running your own law-firm marketing campaign.

Category: Marketing Strategies for Lawyers

7/23/2012
Ben Glass
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Work Smarter (Not Harder) for Successful Marketing

Ben Glass offers advice on how to balance running a successful marketing campaign and a successful life.

Category: Marketing Strategies for Lawyers

7/20/2012
Ben Glass
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Can I Use Your Marketing Strategies Even If I Have a Findlaw or Lawyers.com Site?

Many of the web strategies we teach at our advanced marketing conferences do require a robust content management system for maximum effectiveness and you should ask your Findlaw or Lawyers.com rep about whether their systems are robust enough

Category: Marketing Strategies for Lawyers

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7/11/2012
Ben Glass
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Successful Entrepreneurs Work to Their Strengths

Ben Glass discusses the ways a successful entrepreneur learns from his from mistakes and works to improve his law firm marketing strategy.

Category: Marketing Strategies for Lawyers

7/6/2012
Sean Mulcahy
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Automating Client Response: Your Prospect’s Path Through Your Website

Knowing what to put where on your attorney marketing website can help your client make the buying decision autonomously. Great Legal Marketing tells you more.

Category: Marketing Strategies for Lawyers

7/5/2012
Ben Glass
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Step Outside the Marketing Comfort Zone

Marketing guru Ben Glass offers advice on why law firms should be willing to step outside their comfort zone to improve their marketing success.

Category: Marketing Strategies for Lawyers

6/22/2012
Ben Glass
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Tips For Effective Personal Injury Marketing End Tags

Great Legal Marketing shows how to get the most word out for your word count in a personal injury marketing sales pitch end tag.

Category: Marketing Strategies for Lawyers