Maximizing the Effectiveness of Avvo.com in Your Lawyer Marketing

Websites like Avvo.com are excellent tools for lawyer marketing strategies. They allow attorneys to interact with potential clients, earn trust, and increase the name recognition of the law firm. Currently, Avvo.com averages more than 160,000 lawyer contacts per month. Like any other legal marketing tool, however, there are ways to utilize Avvo.com to maximize its potential for bringing in new clients. The following is a list of 3 tips for increasing the site’s effectiveness.

 

1. Create a profile that is unique and enticing to potential clients.

Simply stating where you went school and how many years you have practiced is not distinct enough to set your profile apart from others. Be creative and appealing to your target audience.

 

1. Offer thoughtful, informative answers to the legal questions posted by visitors to the site.

Do not simply respond with generic answers that say “contact an attorney.” Offering educational, valuable information is more likely to earn the trust and respect of potential clients, prompting them to reach out for more.

 

1. Respond to questions in your practice area.

While Avvo does offer the option of searching by geographic area, it is not necessarily better to only answer questions posted by individuals in your region. Those same individuals may read your responses to questions posted by others and find value in your answers. Stick to your niche practice area, with a secondary focus on geographic location.

 

1. Publish a legal guide.

Avvo.com allows attorneys to publish legal guides on any topic. Become the go-to expert on your choice of legal topic by offering a valuable guide to potential clients.

 

To learn more about using Avvo as part of your lawyer marketing, contact the experts at Great Legal Marketing. For more information, fill out our online form or call our office at 703-591-9829.