Niche Your Legal Marketing to Save Money

Back in the heyday of lawyer advertising in the Yellow Pages, the normal progression of legal marketing was that if your ad seemed to get lost among the others you needed to "shout more loudly." This meant spending more money to get "expert advice" from an ad designer, or simply buying a bigger ad space or color.

You can imagine that with this mentality, things got real expensive real fast. One lawyer would shout louder, and then another would one-up them, and it would go back and forth until you've got full page, super expensive ads that are essentially selling the same kind of legal services with no difference except the names and faces.

Then some lawyers wised up. They stopped trying to outshout their competition and started speaking directly to their clients in a normal tone. Suddenly, they didn't see the need for huge, expensive ads. They could focus their legal marketing efforts on just a few smaller venues that speak directly to the clients they want to reach.

Their legal marketing budgets suddenly stopped being so strapped and stretched; they could put their profits back into the company. Niche legal marketing can save a law firm money by utilizing their marketing budget on only the lawyer advertising that targets their niche market, and not the expensive broad marketing that traditionally defined legal marketing.

There's so much more that niche legal marketing can do to benefit your firm's situation when it comes to saving and making money. My article on niching your legal marketing for money explains how it can save and generate more money than broad-spectrum marketing. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
Be the first to comment!
Post a Comment