There are numerous “sharing” sites that will allow readers to re-post and comment on various articles, pictures, and opinions. But what people don’t realize it that by sharing these links, they are actually promoting the sites that created them, raising the websites’ Google ranking and giving them more online credibility.

Since that’s exactly what you want for your website, you’re going to have to delve into the world of social media. Since there are so many different outlets for people to share news across the web, you’re probably wondering: which one is the best social media site for web marketing?

Let’s examine the pros and cons of each of the major sharing sites:

  • Facebook. Pros: very popular, easy to use. Cons: must be updated frequently.
  • Twitter. Pros: devotees use it for everything from personal updates to news and web searches. Cons: 140-character limit on posts.
  • Google+. Pros: allows users to “follow” your updates. Cons: relatively new, currently fewer users than other major sites.

The reason it is vital that you reach out across as many different types of social media is simple: you never know where people will be. Some people will check Facebook multiple times a day but never use Twitter; others route all of their favorite sites, reading lists, and online social interaction through Google. Consider your multiple law firm social media accounts as a kind of online broadcasting: you’re sending your message out across all channels to reach as many people as possible.

Get more web marketing updates by calling 703-591-9829, or download your free chapter of our Great Legal Marketing book.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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