Everyone who has been his own boss in a business or law firm knows that it is an incredibly sharp double-edged sword. Besides the clients, there really aren’t many people you have to answer to, and you’re able to decide when and how hard you want to work. On the flip side, you are in charge of everything. That can be daunting, as well as rewarding.
The pros and cons of running your own business can cause some internal conflict. Some people open their own practice because they were able to manage the office or firm, as well as the partners, and decided it was time to strike out on their own. They figure that if they’re doing all the work in the office, then they deserve to have their name on the sign and the paycheck that goes with it. But it’s not always that simple.
Many small companies go under after the boss realizes that managing their own small business is much harder than managing part of someone else’s big business. One of the problems with running everything yourself is that the pros and cons often overlap, depending on the day.
The best, and worst, part of running your own law firm campaign may be that the success and failure pretty much comes down to you. Owners rely on customers, clients, employees, and many other people, but if your signature is at the bottom of the page, it all comes down to you.
So, if running your own business is your goal, or you’re in the process of managing a small law firm, and are looking for successful marketing advice, contact Ben Glass at Great Legal Marketing. His years of experience have helped good companies become great, and yours could be next. You can also order a free chapter from his book online.