Protect Yourself from the White Noise

As a busy and successful attorney, you come into contact with many people who have many different personalities. Some of them probably like and respect you. Others may not and may be quite vocal about it.

When you implement a successful legal marketing strategy and revamp your time management policies for an effective legal practice, you may find that more people, such as opposing counsel, are complaining about you. If you are running an ethical lawyer marketing campaign and following our guidelines for effective time management for lawyers, then most of the complaints that you are hearing are what we term "white noise."

White noise should not distract you from your goals. While nobody likes to hear criticism, most of the complaints you will hear are simply distractions and not valid complaints. You don't need to waste time thinking about how a defense attorney is upset that you didn't take his call immediately, for example.

Instead, you should protect yourself, and your time, from white noise. Train your staff to screen phone messages and emails, only forwarding the ones to you that are truly important. This way, you don't even have to think about some of the pointless white noise.

For the white noise that does get through to you and stick with you, you might consider running it by your master mind group or think tank to get opinions on how to handle the situation.

Remember - you, and only you, control your time, and it is important to guard your time to the best of your ability. Don't waste your valuable time on the white noise.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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