Putting a Positive Spin on the Negative Side

A problem with a lot of legal marketing messages is that they tend to revolve around the negative side of things. Have you been hurt? Have you lost a loved one? Did something bad happen to you that makes you lawsuit-happy?

Personal injury attorneys like us tend to be portrayed as sharks looking to prey on others' misfortune. If people never got hurt through the negligence of others, we wouldn't have a practice, right? It seems that every time there's a massive injustice done to consumers-dangerous product recalls, fraudulent business practices, corporate disasters-there's a line of lawyers waiting to convince everyone they need to sue someone.

You don't want to be one of these lawyers. Don't perpetuate the shark lawyer stereotype. Instead, you should be using your legal marketing to stand out from these kinds of lawyer advertisements. Don't be the lawyer harping on how injured your clients are; be the one that tells them what you'll do to help turn things around.

Your clients know they've been injured, but what they may not know is that they have options to solve their problems beyond just an insurance company. You need to tell them through your legal marketing that there are lawyers out there willing to work with them and not just for their own benefit.

To really stand out against all the negative-angled lawyer advertising out there, you need to show opportunity rather than point out the obvious negativity of your clients' situation. My article on staying positive when your peers aren't is full of information on how you can take advantage of a pessimistic world when others mope about. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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