More than 27 million Americans own a smartphone. There are two important reasons why you should consider a mobile web site as part of your law firm marketing plan.
Twenty-five percent of Americans use mobile phones as their only source of internet access. This percentage is expected to grow. Many people look at smartphones as an affordable alternative to a personal computer. If your website is difficult to use on a mobile phone, you could be losing clients.
Mobile internet allows clients to reach you from anywhere. The client who has just crashed his car doesn't have his laptop in front of him, but he can easily pull his mobile phone out of his pocket and search for a personal injury attorney. The client stopped on suspicion of DWI can search for a lawyer and make a quick phone call. The mother considering divorce can browse your site during a Little League game. Smartphones allow clients to reach you as soon as they need you.
Your website may be very effective - on a computer screen. This doesn't mean it will work well on a mobile phone. Few things are as frustrating as navigating a complex web site on a four-inch screen. A website that is specifically designed for mobile users will reduce frustration and keep clients on your site. You can learn more about the advantages of a mobile website in our article, "Mobile Websites: The Next Step In Lawyer Marketing."
Is a mobile website right for you? Ask the law firm marketing experts at Great Legal Marketing. Contact us at 703-591-9829.