Given past trends, you could be forgiven for thinking that today's legal landscape would be dominated by big, national firms staffed by dozens of partners and hundreds of associates.

In fact, the last few years have seen the very public breakup of some major national and regional law firms, the result being that those hundreds of attorneys have had to regroup and set up shop in new configurations. What many of these lawyers have naturally done is to band together into small law firms consisting of three, four or five partners, with an equally small support staff.

What does this mean in practical terms? Well, if you're a small personal injury law firm in a mid-sized city, there are probably a dozen other firms in town of more-or-less equal size and similar practice areas. It's one thing to ask a potential client to choose you over a big, impersonal law firm, or to trust your advice more than that of a sole practitioner who recently set up his shingle down the street. It's another thing entirely to ask a potential customer to distinguish your law firm from all the other practices in town, a task that's well nigh impossible unless you avail yourself of some cutting-edge marketing techniques.

At Great Legal Marketing, we know that it takes an exemplary (and often expensive) effort for a small law firm to set itself apart from all the other small law firms in its geographical region. You can't just shout louder than the other guys, by buying bigger newspaper ads or airing flashier TV commercials; you really have to “think outside the box” to get peoples' attention.

Questions? For other tips on attorney marketing strategies, browse our website and download your free preview chapter of Ben Glass’s Great Legal Marketing book, then call our lawyer marketing experts at 888-791-2150 to learn what we can do for you!

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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