The Best Way to Market a Personal Injury Law Firm
The good news is that there is a much better approach to lawyer marketing.
The attorneys who are succeeding in today’s economy have discovered what it takes to not only position themselves to get cases, but to actually build the type of law practices they have always wanted. What’s their secret? It is all about follow up marketing.
When someone contacts your law firm, whether to inquire about your services or to take you up on your free offer, you need to add him or her to your database.
Your work doesn’t stop there. You need to send this person information packages and regular marketing touches to stay at the forefront of his or her mind. Some of the materials you might want to send include books, reports, newsletters and postcards. What does all of this accomplish? When it comes time to hire a lawyer, you are the first person that your prospects think of.
We’ll be talking about these marketing ideas and more at our "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010. For more information, visit GLMRescueMission.com. Space is very limited.