The Best Way to Market a Personal Injury Law Firm

There are many avenues you can take to market your personal injury law firm.  You can pay for a full-page ad in the Yellow Pages.  You can spend thousands of dollars on a TV commercial or you can put together a nice radio spot.  However, if you follow any of these marketing paths, you are going to be trailing behind all the other law firms in your area. Instead of standing out from the crowd, you will be emerging yourself in a congested marketplace. You will have to keep your fingers crossed that a potential client will even notice you.

The good news is that there is a much better approach to lawyer marketing.

The attorneys who are succeeding in today’s economy have discovered what it takes to not only position themselves to get cases, but to actually build the type of law practices they have always wanted.  What’s their secret?  It is all about follow up marketing.

When someone contacts your law firm, whether to inquire about your services or to take you up on your free offer, you need to add him or her to your database. 

Your work doesn’t stop there. You need to send this person information packages and regular marketing touches to stay at the forefront of his or her mind.  Some of the materials you might want to send include books, reports, newsletters and postcards.  What does all of this accomplish? When it comes time to hire a lawyer, you are the first person that your prospects think of.

We’ll be talking about these marketing ideas and more at our "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010.  For more information, visit GLMRescueMission.com.  Space is very limited.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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